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Sarah Kenney

Sarah Kenney

Marketing Communications Specialist

Mid-Hudson Valley Federal Credit Union

Silver Spring, MD

5+ years experience leading the development and management of multichannel campaigns, channels, events, and projects. Skilled in strategic and tactical planning to consistently achieve positive results. Effective at guiding and collaborating with creative teams to produce high quality, innovative work. Results driven ut...

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Mid-Hudson Valley Federal Credit Union

Marketing Communications Specialist

- Lead collaboration between marketing team, management and external vendors in the creation of the annual promotional calendar. Drive the development of communications, campaigns, events, and promotions in support of corporate strategic objectives.
- Implement marketing plans, and assess effectiveness of budgeted dollars spent. Report mid- and post-campaign results, and provide recommendations for future campaigns to management.
- Effectively present marketing concepts and practices as department representative by ensuring corporate-wide awareness of and participation in all marketing activities.
- Coordinate and execute special events and projects including product/service launches, customer appreciation, annual meeting, and grand openings.
- Maintain corporate culture by promoting company mission and raising staff morale as the marketing liaison for the MHV Culture Committee.

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