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Sarah Grace McCandless

Sarah Grace McCandless

Director of Strategy

Swift Collective

Portland, Other

Swift is a digital experience agency based in Portland, Oregon. We’re seasoned industry veterans with multi-faceted backgrounds which - combined with a passion for emerging technologies - inform every project we do. We pride ourselves on developing and delivering social strategy, content, mobile and web experiences for some o...

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Brand marketing professional with extensive experience in social media and web content; seasoned copywriter for on and offline materials; published author and accomplished public speaker and guest lecturer.

Swift Collective

Director of Strategy

Swift is a digital experience agency based in Portland, Oregon. We’re seasoned industry veterans with multi-faceted backgrounds which - combined with a passion for emerging technologies - inform every project we do. We pride ourselves on developing and delivering social strategy, content, mobile and web experiences for some of the world’s largest brands.

Some of our clients include Nike, Disney, Starbucks, Hawaiian Airlines, Morgans Hotel Group, Oregon Shakespeare Festival, Tin House Books, Legacy Health, Black Diamond Equipment and the United Nations Foundation.

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Career
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Animal Planet

Marketing Consultant

- Development of digital marketing strategies in support of entertainment brand offering animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. Responsibilities include:
* Creating and managing all e-newsletter and e-mail campaigns, from content and design to ongoing analysis and reporting of results, as well as incorporating web and social media support for initiatives.
* Daily collaboration with internal divisions such as Digital Media, Marketing and Communications, and Design, along with external vendors including branding agencies and email marketing firms.
* Overseeing market research, creative briefs, budgets, vendor invoicing, and other marketing elements for on-air promotables as needed, including television spots, print advertising, promotional premiums, conventions, and live stunts.

Career

Michigan State University

Bachelor of Arts, English