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Sarah Giardini

Sarah Giardini

Marketing / Business Development

The Associated Construction Company

Marketing / Business Development at The Associated Construction Company

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The Associated Construction Company

Marketing / Business Development

Currently acting as Marketing and Business Development chair. Uses executive outlook and business goals to coordinate and strategize marketing and business development (sales) plans. Strong focus on promoting brand awareness after rebranding efforts in 2014. Implementation of a CRM system, customization of CRM system and CRM system training took precedent during mid 2015. End of 2015 focused on re-evaluating marketing and business development efforts after loss of president with new president transitioning into role unexpectedly. Sales of firm up even after loss of president who was firm's main supplier of referrals and developer of client relations.

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Career

Y.CO

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As a creative intern, I was able to learn about the thought processes and strategy behind the firm's brand management efforts after a recent rebranding. The company was undergoing the process of delisting from the public market at the time of the internship so there was exposure to executive management styles in the communication to the firm of reasons for delisting. The focus on a young and vibrant company culture was ahead of its time and unique compared to its competition. Marketing efforts had to be justified and well executed due to the extremely limited market and demand for super yacht charters and sales.

Agency Magma

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Worked alongside executives on copywriting, copyediting, creative brainstorming and brand management for multiple clients. Communicated with clients, attended meetings, and assisted in the creation of marketing pitches for potential clients. Also helped to create a budget for a separate new entrepreneurial client and assisted in the creation of an Internet commercial.