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Sarah Duckett

Sarah Duckett

Public Relations and Communications Consultant

SDPR, Communications

San Francisco, CA

Public Relations and Communications Professional

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SDPR, Communications

Public Relations and Communications Consultant

➤Highly engaged, efficient communications professional with extensive experience developing integrated public relations, social media, media relations, strategic communications initiatives, budget management, corporate messaging, media and analyst relations, and digital marketing campaigns for companies large and small in the mobile, mobile app, online, search, software, consumer electronics, digital media and video game industries.
➤Responsible for all media, public relations and investor and analyst relations for clients in the GPS, mobile app, wireless, networking, consumer and enterprise markets on iOS, Android and Windows mobile platforms.
➤Specialize in communications and public relations programs that increase sales, attract partners, funding, launch products, companies, and gain top tier press attention.
➤Act as public relations, digital communications and media relations in-house department; initiating corporate and product launches, developing social media programs, press tours, branding and positioning, event planning, awards submissions, speaking programs, analyst relations, product review programs, and media training.
➤Specialize in communications and public relations programs that increase sales, attract partners, funding, launch products, companies, and gain top-tier press attention.
➤Lead go-to-market communications and public relations programs working closely with CEO’s, product management, marketing, engineers and developers to successfully plan and manage company, product, partner, updates and platform launches.
➤Implement proactive press outreach and manage best practice executive thought leadership campaigns that deliver high profile coverage in national, business, tech, and consumer media outlets. Recent examples: GigaOm, Financial Times, USA Today, ABC News Radio BusinessWeek, Inc., Forbes, The Associated Press, CNET, BusinessWeek, The New York Times, Washington Times, Consumer Reports, USA Today, CNN, KRON TV, Engadget, Mashable, Gizmodo, VentureBeat, TUAW, The Verge, and TechCrunch.
➤Design and manage communications and public relations programs that increase sales, attract partners, funding, launch products, companies, and gain top tier press attention.
➤Lead go-to-market communications and public relations programs working closely with CEO’s, product management, marketing, engineers and developers to successfully plan and manage company, product, partner, updates and platform launches.
➤Guide executives, board members, project management, developers, engineers, customers and partners to implement and execute communications and public relations programs that deliver results.
➤Manage strategic communications initiatives, public relations, social media programs, and media relations initiatives for start-up, large and small technology companies.
➤Direct emerging technology communications efforts in the mobile, app, applications, enterprise content management, wireless, consumer software, enterprise, Wi-Fi, networking, telecoms, device, SaaS, cloud, productivity, desktop virtualization, and government industries. Current clients include iPass, NComputing, Projectbook, Therapy Box, and the SF App Show recent NAVIGON, INRIX, Nordeus and Battle Bears.

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Adstream

Vice President Communications

➤Six month contract to set-up best practice communications programs for leading software platform provider for the Broadcast industry.
➤Managed UK and European international communications and public relations teams and initiatives including, strategic planning and execution, messaging and positioning, web content development, collateral and material development, branding, issues management, negotiations, executive counseling, and selection and management of outside PR agencies.
➤Created flexible-response public relations package.
➤Oversaw strategic communications including social media integrating first Twitter, Facebook, and corporate blog initiatives.
➤Garnered first press introductions and led international media relations gaining market mindshare and overall company communications and marketing.
➤Led communications programs for the launch of multiple new offices throughout six European countries, and key software product launches.
➤Executive resource for media relations training, speaking opportunities, strategic planning and implemented low maintenance, best practice PR programs ongoing after contracts end.

Career

kannuu, Inc.

Vice President Communications

➤Directed innovative search technology start-up launch, communications, public relations, and business development initiatives. Provided communications vision and leadership for executives, board members, project managers, and developers.
➤Led communications strategy securing high-level speaking opportunities at leading ad, mobile, social media, technology and mobile conferences including company launch at DEMO conference, CTIA, and awards from Nokia Mobile Rules and Mobile Entertainment Meefys finalist, search and discovery.
➤Developed and maintained all branding, internal and external facing communications to employees, board members, influencers, bloggers, media and consumers, including creating company tagline, press releases, website copy, newsletters, promotional materials, social media copy and internal communications.
➤Launched first mobile developer network supported by community and project managers responsible for product and customer feedback, user testing, advertising, data analysis, blog and social media communications programs.
➤Led business development opportunities as liaison to partner with Coby, TiVo, Comcast, and Nokia.
➤Oversaw media strategy and outreach for consumer, tech, business, national, online, broadcast and print press with featured stories in Techcrunch, Mobilecrunch, The Associated Press, The Wall Street Journal, CNET, VentureBeat, GigaOm, Financial Times BusinessWeek, NETWORKWORLD, eWeek, The Financial Times, InformationWeek, San Jose Mercury News, and NBC's TechNow!

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Career
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ROXIO Sonic Solutions

Public Relations Manager

➤Managed global public relations teams and outside public relations agencies for leading consumer digital media software providers on Mac, Windows, and mobile platforms in the US, UK, Germany, and France.
➤Oversaw internal and external communications for ROXIO’s consumer software divisions working closely with executives, product management conducting media outreach, product press tours, identifying speaking opportunities, managing employee communications and overseeing executive editorial engagements.
* Spearheaded proactive public relations outreach programs designed uncover unattained press coverage through product placement, satellite media tours, holiday gift guides placement, contest creation, product launch and review programs, radio and TV interviews, and feature print and online articles.
➤Instrumental in communication outreach for the launch of the company’s flagship Mac platform product, with highly publicized partner, TiVo. Acquired product awards including Macworld “Best of Show” awarded same year the iPhone launched. iLounge, "Best in Show," and PC Magazine’s “Editor’s Choice.”
➤Placed interviews, feature stories, and positive product reviews building long term relationships top-tier, national, business and trade press including The Associated Press, Time, Forbes, WSJ, NYT, Macworld, WIRED, USA Today, Business 2.0, PC World, and Consumer Reports.
➤Organized RFP process for outside PR agency.
➤Supervised partner press activities, working with companies such as Microsoft, LaCie, and TiVo to successfully promote new products. Led reseller campaign, providing direction, project management, content, and collateral material.
➤Led speaker’s bureau, and media trained executives, the CEO, product teams, engineers and developers.
➤Launched record number of products in a single quarter driving proactive national product press tours, review programs, product placement, satellite media tours, holiday gift guide placement, and contest creation.

Career

Schwartz Communications

Senior Account Executive

➤Delivered high-impact public relations programs for the largest global independent PR agency with technology, business, cleantech, biotech, life sciences, consumer, medical, and medical device clients.
➤Supported established leaders and emerging innovators in the healthcare IT, medical device, and life science fields with strategic public relations counsel and high-impact media exposure.
➤Executed PR to support clinical trial recruitment, pre-launch market conditioning, regulatory events, product launches, regional sales efforts and issue awareness.
➤Secured favorable client coverage in an array of print and broadcast consumer and trade media outlets on both a local and national level, including Orange County Register, The Associated Press, Congenital Cardiology Today, Dow Jones, Forbes, Parenting Magazine, PharmaVOICE, Pharmaceutical Executive, Reader's Digest, Red Herring, Self Magazine, The Doctors, The New York Times, The San Francisco Chronicle, The Wall Street Journal, and more.
➤Provided strategic counsel, handled budgets, wrote client press materials, and led media relations for clients including: “Sleep Well, Be Healthy” national sleep awareness campaign, Nobel Biocare, BayBio, InSite Vision, Rigel and Alliance Medical.

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e21 PR Agency

Senior Account Executive

➤Delivered high-impact public relations programs as the account manager for clients including Credence, and Innopac. Provided strategic counsel, handled budgets, wrote client materials, and handled media relations.
➤Oversaw strategic communications and social media initiatives for e21, a PR agency with technology, B2B, enterprise, and semiconductors clients. Accounts included: Credence, Inapac, InnoCentive, Small Business Technology Group, and Sun Microsystems.
➤Collaborated with marketing, product development and sales teams to manage clients media positioning including pitching, responding to reporter inquiries, writing and evaluating all press materials and coverage.
➤Worked with accounts internal and external teams to facilitate marketing promotions, product launches, speaker programs and events.
➤Directed team on press outreach, media coverage reports and editorial opportunities.
➤Developed and strengthened relationships with key media and analyst influencers in the enterprise and service provider target markets.
➤Wrote all press releases, media kits and developed and maintained clients Internet or intranet web pages. Developed multimedia internal advertising campaign for software client, combining a lively audio presentation designed for word-of-mouth spread with written reference material.

Career

The University of Dallas

Bachelor of Arts (B.A.), English Literature