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Sarah Citrenbaum

Sarah Citrenbaum

Junior Account Executive at The Lane Communications Group





The Lane Communications Group

Junior Account Executive

• Handled all publicity needs for clients within the beauty/pharmaceutical industry
• Updated social media accounts and wrote press releases to pitch to various media outlets
• Consulted clients on useful PR tactics to leverage brand visibility and reach
• Sent out invitations and gift bags and maintained spreadsheet of RSVP correspondence
• Planned events for clients and handled seating charts, venue availability, and tasting appointments

Career medium 04
Career medium 05

McAllister & Quinn, LLC

Account Assistant

• Researched federal and foundation grant opportunities for non-profit clients
• Assisted in creating strategies to target potential funding opportunities for clients
• Provided administrative support, planned events, and contributed to monthly reports
• Organized financial data into Excel spreadsheets to keep track of client budgets


Look Good Feel Better

Foundation Intern

• Oversaw the daily organization and maintenance of the awards program and volunteer database
• Collaborated with cosmetics companies on beauty packages for LGFB workshops
• Edited and proofread press releases, created weekly PowerPoints and Excel spreadsheets
• Compiled materials for monthly mailings to be distributed to LGFB volunteers

Career medium 04
Career medium 02

Refinery29, Inc.

Editorial Intern

• Conducted market research for the editor, monitored current fashion and beauty trends
• Pitched story ideas that would be of interest to the websites readers and create traffic
• Utilized social media to enhance readership among various platforms


Global Vision Communications

Social Media Intern

• Maintained company social media accounts to be current and informative daily
• Assisted CEO with administrative tasks, data input, filing, and Excel spreadsheets
• Planned and coordinated all schedules, conferences, lunches, client events and meetings

Career medium 06
Career medium 03

College Fashionista

Weekly Fashion Contributor

• Sought out fashionable students to photograph on various college campuses in three cities
• Wrote weekly blog about the student and their style, generated buzz through social media
• Planned promotional events and worked with stores to host student discount shopping nights


Haute Public Relations

Account Assistant

• Assisted CEO with generating publicity, marketing, and branding for clients
• Updated contact list of editors, buyers, reporters, and bloggers via Excel spreadsheet daily
• Attended desk-sides with fashion and beauty magazine editors to pitch client products

Career medium 03

The George Washington University

B.A, Political Science; Public Policy Focus Major, Journalism and Mass Communication Minor

Syracuse University London

Study Abroad