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Sarabeth Varriano

Sarabeth Varriano

Marketing & Technology Coordinator

University of West Florida

Pensacola, Other

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"You miss 100% of the shots you don't take." - Wayne Gretzky
To work for the NHL.
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University of West Florida

Marketing and Technology Coordinator, Career Services

Responsibilities:
- Communication strategies for department Facebook, Twitter, Pinterest and LinkedIn
- Conceptualize & produce all print materials (such as flyers to promote events)
- Design and layout of our yearly student Career Development Guide (36 page booklet)
- Content management & website development for uwf.edu/career using Adobe Dreamweaver
- Administrator of a CSO Research product, JasonQuest (an online database for employers and students, job & event posting board)
- Research best practices in the marketing field for Career Services offices
- Develop marketing strategies to bring revenue to our office
- Strategic marketing of services and events

Career

Georgia Force

Game Day Operations Volunteer

Responsibilities: find volunteers to participate in the on-field promotions, help set up for game day: coolers, signs for sponsors, organize give away items, referee equipment, promotion items/equipment, autograph table for players after the game.

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University of West Florida

Adjunct Instructor

I teach 1 section of Basic Communication Skills (Public Speaking) at the Undergraduate level.
My responsibilities include:
- Lesson Planning
- Working with e-learning to get all course materials and assignments posted online
- Performance based grading

Career

UWF Department of Fine, Performing, and Communication Arts

Intern

Worked with four other graduate students to assess, research, present and implement new communication processes within the department.

My area of focus was on the marketing strategy and creative process. I conducted a SWOT analysis and researched best practices from within our own university as well as similar institutions. Based upon research I made suggestions for a formal marketing plan as well as a strategic plan for any events that the department will be hosting, broken down to days before the event to weeks and months prior to. I also made suggestions and a plan for implementation for a marketing request process for anyone within the department who may need PR pieces or marketing collateral.

As the semester went on we were able to bring all our findings to the table and work out ways in which each of our research areas could work together. A few highlights from our collaborative efforts include:
- a new marketing communication process and implementation plan
- a new plan and process for updating all existing websites to be in line with the university's website guidelines and a toolkit for website standards
- a new communication process for advising students within the department, as well as PR materials to explain the changes to staff and students
- a new way to communication within the department, in the form of a newsletter to showcase work, events and research efforts from faculty and students
- a revenue generating strategy for the university newspaper

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University of West Florida

Graduate Assistant

Experiential Learning graduate assistant in the Career Services department.

Responsibilities

- Facilitated Internship, Co-Op, and Job Shadowing (Backpacks 2 Briefcases) information sessions for students
- Created and analyzed assessment results
- Met with students one-on-one to establish career goals, resume and cover letter review

Career

University of West Florida

Graduate Teaching Assistant

Graduate teaching assistant in the Communication department for Public Speaking.

Responsible for teaching Basic Communication Skills (public speaking) for Fall 2011 and Spring 2012 semesters.

2011 and 2012 Guest judge at UWF Forensics speech and debate tournament.

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Bell Helicopter

Intern

My internship responsibilities included: mapping the quoting process for customer service sites, assessing the process and creating a new process to better utilize Salesforce.com to create consistency and visibility throughout the Bell organization. Once the new process was established, refined and approved, I was part of the implementation team and helped to create and lead a training session on the new process.

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University of West Georgia

Athletic Facility and Event Intern

Responsibilities: Preparing the Coliseum for game day, setting up basketball goals, providing assistance to fans and athletes, keeping the facility running on a daily basis, attending planning meetings.

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Atlanta Spirit, LLC

Hawks and Thrashers Fan Development Team

Responsibilities: engage fans before they enter the game, take photos of fans ( which they could download off the website), set up hockey and basketball sport courts, run the puck-shooter at hockey games, set up and run a game/prize table, help with kids club and membership.

Career

University of West Georgia

B.S Sports and Recreation Management, Option: Sport Management, Sports Management

University of West Florida

Master of Arts, Strategic Communication & Leadership

University of West Florida

M.A., Strategic Communications and Leadership

University of West Georgia

B.S., Sport Management