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Sara Visser

Sara Visser

Grand Rapids, MI

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WhatRUWearing

Marketing Manager

1. Developed and executed strategic content for all social media channels to increase engagement
2. Wrote content for the WhatRUWearing blog and weekly e-newsletter (200 subscribers) on the latest fashion trends, DIY projects and Chicago events
3. Identified marketing opportunities by launching retail items, a personal styling division and monthly events increasing sales by 60%
4. Measured and analyzed digital engagement and social media performance
5. Managed website and iOS app development by writing engaging content and a user-friendly layout
6. Built partnerships with bloggers and brands to increase brand awareness

Career medium 05
Career
Career medium 04

RLM Media

Executive Assistant/Assistant Media Buyer

1. Researched and analyzed media data to determine the best media channels suited for a campaign
2. Sustained and enhanced social media channels (Facebook and Twitter) to increase engagement
3. Contributed to creating successful media schedules in Strata
4. Designed and prepared creative PowerPoint presentations illustrating RLM's capabilities to generate new business

Career

Bruce Heys Builders, Inc.

Marketing & Communications Coordinator

1. Implemented strategic marketing plans for the business to increase sales
2. Edited and wrote the monthly company newsletter on current projects to a subscriber list of over 100 readers
3. Maintained engaging content for company website, social media channels, print materials, and sales collateral

Career medium 01
Career
Career medium 04

SeyferthPR

Street Team Representative

1. Participated in promotional events throughout Michigan to increase awareness of new products
2. Supported team leader with organization of the events and distributing the marketing material

Career

CBS 2 Chicago

Public Affairs Intern

1. Responsible for interviewing employees and writing about company events in the monthly internal newsletter using Illustrator
2. Prepared informative press releases and was commended for expert organizational skills at station events

Career medium 04
Career

Calvin College

Bachelor's Degree, Business-Communications