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Sara Shabtai

Sara Shabtai


Brooklyn, NY




"Be so good they can't ignore you" -Steve Martin

Jennifer Levitt - Senior Sales Director, Mary Kay

Personal Assistant

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Pinned images to Pinterest that received 500 resins in less than 3 weeks
Assisted in communicating with potential customers on Twitter via Tweetdeck
Produced sponsored tweets with SEO friendly hashtags and pop culture references
Reached out to relevant YouTube fashion, beauty and lifestyle influencers to promote Dormify on their personal social media accounts


StyleHaul Inc.

Social Media Intern

Compiled a list of aspirational DIYs, Instagram pictures and nail tutorials of the current week for weekly roundup blog post on the StyleHaul blog
Created relevant Pinterest boards to represent the latest industry news and video content
Contacted the Community Team with news about the top StyleHaul clients
Reached out to PR firms about sponsoring weekly product giveaways on the StyleHaul Twitter account and recently launched blog

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StyleHaul Inc.

Public Relations Intern

Assisted Public Relations Director and Community Team with presenting relevant YouTube influencers to be used in print publications and brand campaigns (Macy's)
Contacted the Community Team with news about the top StyleHaul clients


FLOWER Beauty account, Alison Brod Public Relations

Social Media Intern

Sent out a Freebie Friday Giveaway prizes with a note to weekly winners
Compiled a list of beauty bloggers and bloggers to pitch FLOWER Beauty
Assisted with enhancing accounts on all social media platforms, resulting in an increase of 50 Instagram followers over a weekend
Unpacked and organized products from the Spring and Summer collection

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Tarte Cosmetics

Social Media Intern

Researched new ways to utilize all social media platforms
Searched all platforms for product mentions
Sent out products to appropriate bloggers and YouTube beauty influencers
Assisted in contest and promotion development to be used on all social media platforms
Composed tweets to be posted weekly that included a beauty tip and link to a related Tarte Cosmetics product


Teen Vogue

Beauty Department Intern

Reached out to PR firms for product images and press releases
Organized beauty closet on a daily basis
Updated PR contact list daily
Created blog posts for
Contributed short phrases for potential heds and deks to be featured in upcoming issues

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LIM College

Fashion Merchandising

Attended: August 2010 - May 2011
Relevant Coursework: Visual Merchandising, Fashion Fundamentals, Retailing, Intro. to Marketing

Stern College for Women, Yeshiva University

Public Relations and Media Studies

Attended: August 2011 - May 2013
Relevant Coursework: Developing Effective Messages