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Sara Roberts (Guzik)

Sara Roberts (Guzik)

Senior Director


I am a Marketing Technologist at Merkle that leads large international Performance Marketing Technology teams. My passion is data and insights. I am fascinated by the ever evolving world of digital marketing and the immense opportunity to integrate data to drive customer engagement insights and targeting opportunities. •...






Senior Director

Senior Global Solutions Director –Dell B2B & B2C

Oversee management of all new implementations, technical direction and production services for 4 global regions (NA,LATAM,APJ,EMEA), 80+ personnel located across the US, England, and China.

Total services revenue approximately $18 million

Within 8 months assisted the team in doubling profit margin by implementing process improvements, automation, and reducing headcount

Coordinate with Global Team to support Dell’s overall technology strategy and roadmap across multiple lines of business

Responsible for global GMDB technology strategy and thought leadership – partners with the Global Technical Lead

Assignments by Industry:
Technology/B2B: Dell B2B & B2C • Microsoft
Retail: TGI Fridays • Nike
Healthcare: Life Line Screening
Cable/Telecom: DIRECTV • Vonage • T-Mobile

Career medium 04

#Google launched #CustomerMatch this week allowing 1st party data matching. @MerkleCRM has 5 clients in Beta! #AWXII

It seemed just a matter of time before Google would unify its services allowing brands to target advertising across Gmail, search on and YouTube. On Monday at Advertising Week, the company's ad business further connected the dots in an...