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Sara Read

Sara Read

Sr. Event Planner

CA Technologies

Sr. Event Planner at Layer 7 Technologies, a CA Technologies Company





CA Technologies

Sr. Event Planner

•Managing the scheduling, coordination, execution and budget of worldwide tradeshows,
workshops, webinars and product launches, totalling 120 events in 2013
•Grew tradeshow and workshop executions by 300% and 400% respectively, resulting in 45% increase in quality leads
•Developed and implemented department wide event templates, surveys and standards to streamline processes and maintain strict deadlines and checkpoints
•Working internally with the graphics, social media and marketing departments to successfully promote, track, evaluate and follow up on each event
•Communicating with various external vendors and event organisers on a daily basis to manage multiple tasks and deadlines

Career medium 04
Career medium 06

TLD Computers

Marketing and Admin Coordinator

•Executed three times more events and campaigns and within six months increased sales by $100,000
•Responsible for tracking, managing and executing marketing plans within budget with all vendor and partner marketing funds, totalling over $250,000 annually by working with vendors such as HP and IBM
•Developed, coordinated and executed all internal marketing initiatives, including trainings, marketing documents, sales incentives and marketing inventory


Kaizen Creative Group Inc.

Account Executive

•Staffed, coordinated and executed multiple weekly events involving up to 50 reps within budget, for
experiential marketing activations across Canada
•Collaborated with clients on brand campaigns such as GM, Encorp Pacific and the Vancouver Canucks
•Created schedules, templates and reports to improve processes and efficiency
•Recruited, interviewed, trained and managed staff members

Career medium 05
Career medium 01


Supervisor & Promotional Rep

•Coordinated and launched 12-week long campaigns for Coca-Cola within budget; achieved
overall goal of 50,000 samples and provided post-event reporting
•Selected and organised execution locations while managing sampling logistics and supervising
•Promoted to supervisor position within six months


Live Nation

Marketing Coordinator - Western Canada

•Created targeted email blasts and newsletters for upcoming concerts; analysed click-through rates
and ticket sales
•Coordinated all Commodore Ballroom rental shows including media buying, invoicing, ordering and
distributing promotional materials

Career medium 06
Career medium 05


Account Coordinator Intern

•Coordinated a Tourism BC street team promotion in Washington and San Francisco
•Worked on promotional accounts for Prairie Milk Marketing Partnership, MTS, Bell, and Tourism BC
•Assisted the organization of a Bell golf conference with 120 attendees with the goal of increasing sales


British Columbia Institute of Technology

Marketing Management, Communications

Langara College

Associate of Arts Degree

Hugh McRoberts Secondary