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Sara McDonald

Sara McDonald

Public Relations and Events

ABC Carpet & Home

PR Coordinator at ABC Carpet & Home


ABC Carpet & Home

Public Relations and Events

- Systematically monitor press loans, acquire ABC press coverage and maintain positive relationships with editors, stylists, press and the general public
- Support all event production and marketing while maintaining ABC’s prestigious brand identity
- Implemented security system for press loans

Career medium 04
Career medium 03

Vanessa Lianne Jewelry

Director of Public Relations

- Developed social media engagement plan including the use of Twitter, Facebook Instagram and Pinterest; drove 25% increased traffic to eCommerce platform (Shopify)
- Created promotional video to convey brand image and company culture through employee interviews, product photos and live studio footage; video distributed to prospective retailers, publicists and for award consideration
- Monitored web analytics (through Google Analytics) to track brand engagement triggered by various social media platforms; developed strategy to convert web traffic to direct online sales


CJM Property Management Ltd

Rental Agent

- Added value of 1.5 M to company’s annual revenue with 62 rented units.
- Executed exemplary customer service by easily establishing candid and trustworthy rapport with clients that lead to strong relationships and successful transactions.

Career medium 01

Fashion Institute of Technology

Bachelor of Science (BS), Advertising and Marketing