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Sara Geneva Noreau Kerr

Sara Geneva Noreau Kerr

Assistant Professor

St. Catherine University

Assistant Professor at St. Catherine University


St. Catherine University

Assistant Professor

• Teaching in the professional sales and marketing curriculum:
-Intro to Selling
-Professional Sales
-Customer Intelligence
-Integrated Marketing Communications

• Student advising and recruiting

• Customized sales and social media training through the Center for Sales Innovation

• Curriculum development: MBA Integrated Marketing Communications

Career medium 04

St. Catherine University MBA

Assistant Professor

Curriculum planning, program marketing and teaching in the new St. Catherine University MBA Program.

Good Ground Press

Consultant/Director of Marketing and Social Media Strategy

• Interactive and traditional marketing in support of current publications
• Assess and adjusts in cooperation with finance, editorial, operations, and design the yearly overall marketing plan for SPIRIT, Sunday by Sunday, Confirmation programs, and book sales.
• Organizes and evaluates marketing strategies. Plans monthly objectives. Trains on-site staff to implement.
• Creates and implements sales promotions.
• Writes copy for and directs production of marketing materials.
• Directs analysis of marketing efforts and results.
• Works with Finance Director in preparing and evaluating marketing budgets.
• Explores new partnerships and new products.

Career medium 03
Career medium 06

Tobacco Road Technologies

Partner / Director of Marketing

• Strategic Direction for Tobacco Road Technology Consulting
• Strategic Direction for the former suite of patient safety web applications
• Brand development and website traffic growth for



Here’s what I do

* Marketing research
* Product management
* Marketing plan development
* Social media management/design for individuals and organizations
• Social media content - visual branding of accounts, video, podcasting
• Content generation -- social media writing, photography, and videography
* Interactive marketing (website design consultation, search engine marketing, blogging)
• Technical and copy writing

Career medium 06

Haskell's and Belloby

Manager, Buyer, B2B Sales

Wine, beer, spirits, cheese, gourmet foods purchasing and sales. Promotion and employee management.

St. Catherine University

Director of Institutional Research / Instructor

• Instructor: Introduction to Management, Advanced Marketing, Marketing Research, and Buying Behavior and Marketing Research
• Research and assessment direction and development for the institution and specific departments
• Analysis and reporting of institution and market data

Career medium 02
Career medium 01

Northwest Airlines

Senior Analyst

• Collection and analysis of international travel revenue trends
• Pricing strategy for specific travel channels, such as Asian consolidators and Canadian ethnic travel
• Relationship management


St. Catherine University

Adjunct Professor

Classes Taught:
• Marketing Research
• Buyer Behavior
• Principles of Marketing
• Promotional Communications
• Integrated Marketing Communications,
• Interactive Marketing: Social Networks, Multi-Media, and Mobile Applications
• Social Media Marketing for Interior Designers

• Committee Chair of the Leadership Institute E-marketing Team
• Designed the 3M Sales and Social Media Lab
• Alumnae Council Engagement Research

Career medium 02
Career medium 05

US Bank

Vice President / Senior Product Manager

• Management of the Midwest Express (Airlines) MasterCard brand and credit card portfolio, the WorldPerks Visa portfolio, Harley-Davidson Visa promotions
• Brand management, media purchasing, creative direction, promotion creation and implementation, reward fulfillment analysis
• Customer research, analysis and development of implementation plans
• Analyzed strategic marketing opportunities, designed marketing materials, led client presentations and developed profitable customer relationships.
• Closely monitored factors influencing market, such as product availability, purchasing preferences and views on political, economic and regulatory issues.


University of Minnesota-Morris

B.A., French, Economics

University of Saint Thomas - School of Business

M.B.A., Marketing and Management

University of Saint Thomas - School of Business

M.I.M., International Management - Europe