Public Relations Specialist (contract, temporary)
June 2012 — November 2012
Conduct media relations, product placement and seeding in top-tier publications, broadcast and online media outlets.
Develop strategies and tactics to build a seasonal campaign focused on the broadcast media launch of a new product line.
Research, compare, and recommend agencies for assistance in construction and execution of events and campaigns.
Direct the design, production, and fulfillment of editorial product mailer used to introduce trade and consumer magazines to the upcoming season’s product.
Draft proposal for creation and curation of a Pinterest page to integrate with other social media efforts currently in place.
Monitor, disseminate, and archive significant coverage of technology and products to Public Relations team and executives.
Work with executives on media events, promotions and interviews.