May 2014 — Present
Hands-on role. Responsible of the day to day operations and strategy of Trip4real, focused on transactions growth, traffic and conversion, including:
- Marketing Management: budget management and ROI, lead generation strategies, CRM execution, LP creation, Paid campaigns, product roadmap, CRO, ensure UX design...
- General Management: Roadmap, KPIs tracking and board reporting, team management and automatisation of operations to increase productivity
- Product & offer development: review volume generation and quality review