LinkedIn Trainer + Strategist, Social Selling Maven, Opportunity Generator, Marketing Speaker, Author
Bella Domain Media
San Francisco, CA
As the Chief Connecting Officer at Bella Domain Media, I help small business owners, entrepreneurs and corporate professionals generate more opportunities by optimizing their online presence and increasing the value of their professional brand. And as a national keynote speaker, and author of the #1 pick on the Inc.com 2010 B...
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
Being a sherpa to all the budding entrepreneurs or corporate career climbers that come my way and traveling the world to motivate and inspire audiences by sharing my stories, insights and unique experiences from working as an entrepreneur and while at both fast-paced startups as well as big companies. I'm also eager to learn ...
I think I have it. Well, if I could travel to Europe and elsewhere to do what I do on a quarterly basis, then perhaps I'd be even more happy.
I'm at a Networking Event--Now What???
Keynote Speaker, Published Author, Columnist
November 2009 — Present
Everyone knows the feeling – you get to an event and, not knowing who to talk to or where to turn, you start to freeze up. Read my book to find the remedy for networking stage fright as well as how not to feel sleazy when you're trying to "network" at events. It offers a compendium of stories, advice, and resources for how to network easily and effectively.
Through this #1 pick on the Inc.com 2010 Business Book Wish List (see below), and my keynotes, webinars and workshops, you will learn how to:
-make quality connections
-cultivate relationships that drive new business and increase the value of your personal brand
-expand your circle of influence through networking at events and social networking tools
-write a great introduction email
-create good “social capital”
I'm at a Networking Event--How What???: A Guide to Getting The Most Out of Any Networking Event on iBooks or Amazon (Kindle too): http://amzn.to/ga4LIx
"Just read this book and am very impressed with the practical advice that it offers. Sandy does a great job of pointing out tactics that work to make the most of networking situations. She also points out that just about every interaction with others is a networking event. By approaching your day-to-day this way you are casting a wide net." - Joe H.
"There's a gem of a book out entitled, "I'm at a Networking Event--Now What???" It's a very straight forward primer on how to prepare for networking events, make the most out of your time there, and then follow-up appropriately. In my opinion it's perfect for a number of audiences:
1. Recent grads
2. Socially awkward types
3. Folks who've been in the same job for eons but are now back on the hunt - their skills have gone rusty!"
- Sima D.
Inc.com ranked #1 on 2010 Holiday Gift Guide: My Business Books Wishlist - http://bit.ly/inc1110
Fox Business News: http://fxn.ws/2011trnds
YouTube channel - http://www.youtube.com/user/BellaDomain
Website - http://www.belladomain.com
Founder & President
November 2007 — Present
A PIF Party is a party and networking event where you "pay it forward."
Often frustrated with the outcomes of and behaviors at many of the networking events I attended across the US, and especially in Seattle, I frequently witnessed behaviors from the old, “I’m talking to you, but try not to notice my eyes scanning every other person’s nametag that walks by please,” to the “So, Sandy what’s Bella Domain Media?” And then watching their eyes glazing over because I don’t immediately appear to be a prospect for them.
Well, I recognized that there had to be a better way to make and cultivate quality connections, so I started having what have become known as “PIF Parties.” I was inspired by approaches from some similar concepts, and then chose to give it a name that most people recognize as being focused on helping others either with or without their knowledge. PIF means to for pay it forward, and at PIF Parties, that’s what people do.
The general theme of the event is that each guest comes to the PIF party with the INTENTION OF HELPING OTHERS FIRST. And, as can be expected, each person leaves feeling good about having helped others as well as the help they themselves may have received. More info can be found here:
Contact me via belladomain.com if you'd like to partner on a PIF Party soon!
Bella Domain Media
Principal Communications & Business Development Consultant, LinkedIn® Trainer & Strategist & Speaker
December 2001 — Present
As a senior executive with experience in strategic marketing communications, sales, lead generation and business development program development, I offer:
-Lead generating LinkedIn® profile services (optimization, writing and makeovers) & social selling strategy development for SMB owners, professional services firms, solo entrepreneurs (My blog on LinkedIn: http://bit.ly/LIin001)
-White paper and content development
-Strategic business development program management
-Lead and develop strategic media and brand partnerships
-Sales channel creation and management
-LinkedIn® training and profile audits for loads of small business owners, professional services firms & solo entrepreneurs
-Digital/online professional/personal brand audits
-Content marketing program development
-Social media marketing strategy development for Covision, IPFranchise and NextSpace
-Account Executive for a digital solutions and staffing agency (FILTER)
-Multiple roles at G2B Ventures (now Green Canopy Homes - Seattle)
-Product marketing/business development role at Jobster (now recruiting.com)
-Social networking tools strategist
-Business coach & partnership marketing consultant for numerous other SMB founders/owners.
Additional freelance assignments have included: branding, naming, social media/business sherpa, case study development, partnership marketing, market development, publicity, messaging, sponsorship packaging, career coach and general business consulting. Pro bono executive/board member in VP Networking role for the PSAMA.
-Exec level biz dev consultant for a retained executive search firm, that also offered capital and business advisory services for start-up to mid-size companies.
-VP of Business Development for a management consultancy specializing in a SaaS HR solution
-In July ‘03, advised and assisted Cogen in hiring their first U.S. sales manager.
Marketing & Business Development Strategist, Creative Director
October 2012 — March 2014
Member of founding team for this mobile app developer's first significant app. Focused on concept, design, branding and revenue channels. Devised initial marketing strategy as well as key partner programs and identifying future biz dev partners. We completed development, got accepted into the App Store and launched the BetterHalf iPhone app with our partner, Applits, LLC. (Folded LLC into Applits Q1 2014)
NextSpace Coworking + Innovation
Communications & Business Development Consultant
September 2010 — May 2013
NextSpace Coworking provides a physical and virtual infrastructure for freelancers, independents, entrepreneurs, startups, small businesses, and employees of large businesses. They offer a collaborative community in numerous locations in CA, with their eye on national growth. I provided ongoing strategic guidance and tactical support in marketing, partnerships, social media, promotions, SEM/SEO, communications, publicity, program and business development.
VP, Strategic Business Development (Consultant)
February 2012 — April 2012
IPFranchise, Inc. is a next generation media studio and home of ipfgames, a social media and mobile game developer. IPF packages and previsualizes creative intellectual properties into marketable concepts as social games, films, television and licensed products and manages all phases of development and distribution. As a short-term contractor, assisted with initial marketing communications, GDC strategy, social media, PR/press and investor relations.
Account Executive, Creative Staffing & Recruiting
February 2011 — October 2011
Account Executive for creative recruiting, staffing and digital services firm located in downtown San Francisco. Generated new client revenue streams via 3 different product offerings and referrals/leads to a fourth. Global clients included Microsoft, Cisco, Google/YouTube, Wells Fargo, Samsung, Edelman Digital, Lytro, gotomedia, Walmart. Left to pursue speaking opportunities and due to org changes.
• Helped plan and participated in business networking and trade show events on behalf of firm attended by clients, prospective clients, business partners and candidate/talent pool.
• Brought in first new client within 30 days of hire. Also added Edelman Digital, Lytro, Bonfire Communications, Reality Digital, North Face, YouTube/Google and Schawk! accounts.
Green Canopy Homes (formerly G2B Ventures)
Communications & Biz Dev Consultant
May 2009 — December 2009
Green Canopy Homes (G2B Ventures) is a real estate redevelopment and consulting group actively engaged in a profitable and sustainable approach to energy efficiency. Combining deep talent and over a decade of collaboration in finance, construction, sustainability and real estate into one brain trust, the team creates a unique opportunity to apply a disciplined and transparent approach to residential energy efficiency.
Marketing/Social Media/Communications/PR/Biz Dev - identified and approached potential investors, partners and media. Designed, named, created, edited and published G2B Matters blog and instrumental in raising firm visibility to a national level. Conducted personal branding audits for firm partners and team members. Attended and participated in West Coast Green conference in Oct 2009.
Director Business Development - Contractor
February 2008 — October 2008
Recruiting.com (fka Jobster) builds and sells online recruiting software and prospect management platforms for Fortune 1000 companies. The mission is to help companies find, secure and manage relationships with prospective future employees.
While there, my focus was on approaching 3rd party integration partners (job boards, ATS, aggregators, etc.) and building the Publisher Program (a.k.a. affiliate network) by prospecting, approaching and negotiating agreements with targeted new partners. I also created a comprehensive FAQ page to be used to inform potential partners and developed familiarity with APIs and data integration. My performance exceeded targets for initial term of contract.
GA Creative, Inc.
Director of Business Development
August 2006 — May 2007
Primarily responsible for identifying and closing new opportunities and securing new referral partnerships to meet revenue objectives. Applied knowledge of both the vendor and client side of marketing communications challenges while helping companies interested in working with this Bellevue, WA-based firm assess the critical factors that would go into a successful collaboration.
Also responsible for identifying target partners and cross-referral opportunities; defining needs and business requirements; delivering business solutions in a consultative sales process; and generating new business within existing account relationships.
Developed strategies and account plans to win business by account, segment and channel. Managed pipeline, cultivated and managed a professional network of contacts and generated new business through relationship building, direct marketing, active networking and participation in key industry events and conferences.
Business Development Contractor
January 2006 — June 2006
Seattle, WA - PayScale is a market leader in online compensation and benefit information, providing access to accurate compensation data for both employees and employers.
While contracting at PayScale, explored new sales channels as part of the Business Development group. Researched and evaluated potential channel partners and strategic HR solution partners to generate business opportunities and revenue. Sold their largest B2B project to date. Fulfilled contract commitment. Continue to provide account reconnaissance as requested/needed.
"Sandy has been working with us on a new channel project here at PayScale and done a great job of helping us to define and begin penetrating into the PEO and HR Consulting segments."
Mike Metzger, CEO
Director of Business Development
October 2003 — October 2004
Chicago, IL - Generated, negotiated and cultivated new and existing opportunities for partnership (co-op) marketing programs, revenue streams and strategic partnerships. Presented company's product lines to the likes of Sony, Microsoft, Fuji, HP, Roxio, Netflix, movie studios, record labels and video game makers like Electronic Arts, Atari, Activision and Midway Games. Company relocated.
Executive Director, Strategic Business Development
March 1998 — December 2001
San Leandro, CA - A leading provider of outsourced professional business services to emerging-growth, technology companies in North America. Via a PeopleSoft-Oracle technology platform, TriNet specializes in delivering cloud-enabled payroll, benefits, risk management, human resources, training, recruiting, compensation planning and consulting solutions to small to medium-sized equity backed companies.
As part of the senior account team, doubled revenue and prepared company for IPO in its early years of growth. Responsible for targeting and developing new business opportunities, building relationships, developing new sales channels, creating new revenue streams, negotiating and closing contracts with key strategic sources and business partners.
Prior positions included Sales Executive and C-level client retention contact as Managing Director - Redwood Empire Team (role for which recruited from Chicago). Internal liaison for a case study by the Stanford Graduate School of Business, which profiled TriNet for an academic research study into high-growth, equity-financed companies.
TriNet, now a public company (TNET) with a market cap of $2.49B, is a cloud-based professional employer organization for small and medium-sized businesses. TriNet administers payroll and health benefits and advises clients on employment law compliance and risk reduction.
Strategic Media Research
Vice President, Market Research Operations
May 1989 — January 1997
Chicago, IL - Initially managed 80% of all company employees in this INC 500 media research company as its Operations Manager. Clients included MTV/VH1, national radio groups, Paramount and more. Operations areas included: Research/Analytics, Phone Center (120+station data-collection facility), Information Systems, Office Administration and Human Resources. March 1995 promoted to VP/Research Operations primarily focused on delivery (electronic and paper) and quality assurance of all product lines. Member of executive management team with full P&L responsibility and participated in numerous presentations to angel investors and potential investment groups/VC firms.
University of Chicago - Cinema & Media Studies