VP (Technical Projects) Global Operations
August 2015 — Present
Kala Shree heritage.com is an e-commerce platform which brings the exclusively crafted Indian handlooms and fabrics to a global market. Its a curated collection, aiming to showcase all the different types of arts and crafts of India.
Apart from the company's forte, which is handlooms, the website has also launched a limited edition collection of fresh water and cultured pearls, accessories and home decor knick knacks.
Our blog introduces people to our individualistic take on fashion and the story of what goes behind the scenes.
Planned and executed strategic site re-design implementing business model canvas, wire framing including the complete web development life cycle : planning, analysis, design & development, testing, implementation and maintenance.
Increased AOV by 20% after designing & testing various MVP’s.
Used various forms of testing like a/b testing, multivariate testing to gain 12% improvement in customer conversion ratio and reduced bounce rate by 35%.
Responsible for running website analytics, processing the KPI’s, integrating third party technologies and widgets.
Performed regular SEO and daily site audits to ensure accuracy of promotions and client experiences.
Oversaw creative department’s activities like content management, email marketing, store catalog, blogs and promotional activities.
Co-ordinated various social media programs to increase site traffic and spread brand awareness. Referral traffic increased by 60% and brand engagement by 86%.
Successfully arranged partnerships with multi fashion brands across London and Dubai.
Oversaw the company’s international fashion events including planning, venue hire, contract negotiations, vendor and staff management, pre and on show communications to various media channels.
The Print Studio
Strategized & planned the successful launch of a fashion retail venture.