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Samridhi Aggarwal Walia

Samridhi Aggarwal Walia

VP (Technical Projects) Global Operations

kalashreeheritage.com

Vancouver, Canada Area, ca

Experienced entrepreneur with a demonstrated history of working in the e-commerce industry. Skilled in Wireframing, Retail, E-commerce, Entrepreneurship, and Web Design. Strong operations professional with a Msc focused in Technology Entrepreneurship from University College London, U. of London.

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kalashreeheritage.com

VP (Technical Projects) Global Operations

Kala Shree heritage.com is an e-commerce platform which brings the exclusively crafted Indian handlooms and fabrics to a global market. Its a curated collection, aiming to showcase all the different types of arts and crafts of India.
Apart from the company's forte, which is handlooms, the website has also launched a limited edition collection of fresh water and cultured pearls, accessories and home decor knick knacks.
Our blog introduces people to our individualistic take on fashion and the story of what goes behind the scenes.

Description:

Planned and executed strategic site re-design implementing business model canvas, wire framing including the complete web development life cycle : planning, analysis, design & development, testing, implementation and maintenance.
Increased AOV by 20% after designing & testing various MVP’s.
Used various forms of testing like a/b testing, multivariate testing to gain 12% improvement in customer conversion ratio and reduced bounce rate by 35%.
Responsible for running website analytics, processing the KPI’s, integrating third party technologies and widgets.
Performed regular SEO and daily site audits to ensure accuracy of promotions and client experiences.
Oversaw creative department’s activities like content management, email marketing, store catalog, blogs and promotional activities.
Co-ordinated various social media programs to increase site traffic and spread brand awareness. Referral traffic increased by 60% and brand engagement by 86%.
Successfully arranged partnerships with multi fashion brands across London and Dubai.
Oversaw the company’s international fashion events including planning, venue hire, contract negotiations, vendor and staff management, pre and on show communications to various media channels.
The Print Studio
Strategized & planned the successful launch of a fashion retail venture.

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NRI Property Care

Co-Founder NRI Property Care

Responsible for strategic planning of digital & content marketing PPC, SEA, SEO & SEM.
Planning and developing MVP’s as per the lean business model strategy.
Creating a fully functional website, integrating it with open cart and mail chimp.
Overseeing the development a user friendly mobile application for the website.
Managing international client accounts and property portfolios.
Running timely digital presence audits, keyword analysis, website & customer conversion optimization.
Co-ordinating with creative and design teams to promote product awareness.
Liaising with offices across Canada, US, Australia, Dubai, London & India to organize informative seminars.

Accesorize Home

Founder : Accesorize Home

Launched a unique range of exclusive luxury products for domestic market.
Conducted an intensive market research and developed branding and marketing strategies.
Responsible for all operations from material procurement, vendor selection, manufacturing, inventory management, international exhibitions and sales.
Created a sizable client base and developed customer loyalty programs.
Performed regular P&L analysis.
Recruited and mentored a team of graphic designers, product designers and photographers.
Collaborated with various design houses in the UK for new product development via digital printing techniques.