February 2016 — Present
Academic Partnerships helps partner universities expand access to high quality higher education through online delivery of instruction.
As the marketing coordinator, I support all schools through cross-channel coordination with Field Sales, Digital and Social Marketing, as well as Student Enrollment and Student Retention Services. I work with the creative department to develop assets for schools based on the designated school's strategic marketing plans. I track and report campaign metrics, as well as coordinate research activities.
Prior to the Marketing Coordinator role, I worked here as an Enrollment Specialist. Primary functions in this role included building brand awareness for partner universities, implementing recruitment measures to aid with enrolling students. In this role, I won several awards including most applications for May and July 2016 for the entire Education Vertical.