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Samantha Wagner

Samantha Wagner

Category Leadership Analyst

The Kraft Heinz Company

Greater New York City Area, us

Currently, I am a Category Lead ership Analyst at Kraft Heinz, based in the New York met ropolitan area. Feel free to con tact me by email at samanthap, or by connecting with me on LinkedIn.


The Kraft Heinz Company

Category Leadership Analyst - Ahold Delhaize

Support Ahold-Delhaize customer business team by providing insights on the following categories and brands:

Coffee: Maxwell House, Gevalia, McCafe
Kids Single Serve Beverages: Capri Sun, Kool Aid
Powdered Beverage Mixes and Liquid Beverage Concentrates: Crystal Light, Kool Aid, Country Time, Tang, Mio
Snack Nuts: Planters

Identify opportunities to drives sales and product category growth through new item introductions, assortment management, and category reviews.

Use various analytics platforms (Nielsen, Retail Solutions/RSI, EYC, Market Track) in order to develop comprehensive insights on aforementioned product categories.

Work collaboratively with third party analysts (Retail Solutions, EYC, Acosta) to bolster analyses and category stories.

In college, I took two courses specifically on leadership, and one of the biggest tenets I took from from those courses is that true leaders are the ones that maximize their personal strengths in different domains (strategic thinking, relationship buildin

The glorification of leadership skills, especially in college admissions, has emptied leadership of its meaning.

Not leadership material good the world needs followers