The Kraft Heinz Company
Category Leadership Analyst - Ahold Delhaize
November 2016 — Present
Support Ahold-Delhaize customer business team by providing insights on the following categories and brands:
Coffee: Maxwell House, Gevalia, McCafe
Kids Single Serve Beverages: Capri Sun, Kool Aid
Powdered Beverage Mixes and Liquid Beverage Concentrates: Crystal Light, Kool Aid, Country Time, Tang, Mio
Snack Nuts: Planters
Identify opportunities to drives sales and product category growth through new item introductions, assortment management, and category reviews.
Use various analytics platforms (Nielsen, Retail Solutions/RSI, EYC, Market Track) in order to develop comprehensive insights on aforementioned product categories.
Work collaboratively with third party analysts (Retail Solutions, EYC, Acosta) to bolster analyses and category stories.