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Samantha Strauss

Samantha Strauss


TECH Cocktail, LLC

Experienced Product Marketing Manager Ready To Support An Innovative Organization


TECH Cocktail, LLC


TechCocktail is a media company better connecting, educating & amplifying the startup technology community.

Previous: Lead Writer and Field Editor, Business Development Consultant, and Photographer

Pitch, write, and research articles related to entrepreneurs, startups, and digital industry trends. Edit and aggregate content from a team of writers. Market the organization, our events, and facilitate sponsorship opportunities.

Articles Include: Social Media Entrepreneur Series, Startup Showcases (present the value of the complex technology behind the startups’ fundamental products for the mainstream audience), National Conference and Event Coverage, Book Reviews, and Influential Interviews.

Career medium 03
Career medium 01

SLS Consulting

Digital Marketing Strategist - Sole Proprietorship

Generate leads, secure contracts, and provide strategic digital marketing solutions for clients across all development stages within various industries including Technology, Media and Non-Profit.

Develop and implement B2B and B2C marketing strategies for mobile and web app development, corporate launches, global expansions, CRM support, and event communications

Work with all corporate divisions including engineering, sales, and c-level executives

Project Work Includes: Branding, User Acquisition Management, Social Media Strategy (Creation + Implementation + Analysis), Strategic Partnership Execution, Content Marketing, Web Development, Database Management, Email Marketing, Market Research and Analysis.

Clients: American Heart Association, National Geographic, Billboard Music & Events, rrripple (now Pathbrite), Genius Rocket, BorrowLenses (Now Shutterfly), FMT Systems, PIVOT Marketing Agency


Social Media Club San Francisco Programming Director: Determine programming and marketing initiatives, organize the volunteer team, and acquire speakers and sponsors for monthly events. Partners/Speakers include: Buddy Media, PeopleBrowser, Tagged, Marketo, Klout, Involver, TCHO, PopChips, Hint Water, Sports Basement.


Samantha Strauss Photography


Professional Photographer & Photojournalist specializing in Corporate, Event, Family and Pet Photography.

Corporate Clients include: Gannet, National Geographic, Washington Life Magazine, VentureBeat, National Cable & Telecommunications Association, The Commonwealth Club of California, additional private clients and small businesses.

Career medium 05
Career medium 06

Hot Shot Media

Strategic Partnerships Marketing Manager

Conceived and crafted cross-promotional partnership marketing programs with global celebrities and brands.

Established and facilitated vendor relationships. Negotiated reduction in costs by 40%.
Provided recommended opportunities based on comprehensive market research studies for:
Strategic Partnerships, Competitive Analysis, Design + UI + UX, Social Gaming, Gamification Models, and Community Influencers.

Social Media Lead: Created and implemented a comprehensive social plan across preeminent channels to launch an international interactive social photography platform. Social plan focused on awareness and engagement as elements for users acquisition and revenue generation.

Brand Steward: Developed, composed, and managed production of content (copy + visual + process per channel – print, email, and social) for consumers and the media for 10 online products and 3 corporations across all stages of development.

Media Relations: Formed relationships with the media and generated coverage. Relationships included: TechCrunch, VentureBeat, Mashable, Business Insider, CNN, AllThingsD, Social Times, USA Today, Reuters.

Product Advisor: Crafted and recommended opportunities for product development. Collaborated daily with the Product team on current and upcoming feature enhancements.

Product Management: Orchestrated two national photography contests. Crafted and facilitated contestant and judge acquisition campaigns. Managed Winner relations and produced contest events and materials including acquiring and distributing the awards.

Assembled and supported corporate calendars ensuring product and personnel deliverables were met.

Supported supplementary essential corporate tasks as needed as part of a startup including Investor Relations.

Marketing Manager, November 2010-January 2012



Freelance Photographer and Co-Editor

Freelance reporting and editing for Washington D.C.'s premier entertainment website.

Career medium 01

The Bivings Group


Conducted market research and competitive analysis for product launch. Compiled, researched, and wrote study on the U.S. Top 100 Newspapers and their use of the Internet.


Springboard Enterprises


Provided administrative and technology support for non-profit organization. Performed Internet research, database management, and edited business plans. Created advertising booklets, and implemented website modifications and daily operations documentation.

Career medium 03

The George Washington University

BA, Journalism and Mass Communications