Associate Director of Admission
July 2008 — Present
Manage all aspects of admissions from marketing and recruitment to retention and re-enrollment, and applications and financial aid in between. Manage four staff members.
+ Committed to delivering 360° brand experience providing seamless prospective family guidance from inquiry to enrollment and overall exemplary parent communications.
+ Lead Finance Committee to formulate annual and projected enrollment and financial aid.
+ Monitor, analyze and forecast Wise School and market recruitment and enrollment trends. Apply best practices and guide staff in understanding current enrollment issues.
+ Participate in development of annual recruitment marketing plan.
+ Collaborate to develop marketing content, collateral, print and web advertisements.
+ Organize, manage and host recruitment events and ESAD fairs. Representative at local events.
+ Schedule, coordinate and conduct open houses, campus tours and parent interviews.
+ Coordinate annual school admissions calendar.
+ Created parent docent and student ambassador programs resulting in 2013-2015 Open House attendance 40% increase. Conduct annual docent training.
+ Rebranding subject matter expert. Benchmarked competition, established differentiators and messaging, developed touchpoint training and redesigned and website. Generated 2013 enrollment increase, incremental $200k/3% financial aid award and 7% retention increase.
+ Created electronic automated application system to streamline financial aid process and achieve maximum funding. Ease of use and accuracy anecdotally increased applicant satisfaction.
+Partnered with IT to roll out Blackbaud database and train staff. Resulted in $20k annual savings.
+ Reduced Mommy and Me management costs by 31% by creating efficient web portal.