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Samantha Powell

Samantha Powell

Associate Director of Admission

Wise School

Greater Los Angeles Area, us

Highly respected, collaborative, leadership team key member, responsible for ensuring longevity of private educational institution through successful admissions, financial aid and operations. Effectively translates mission and vision into action and results. Outstanding communicator, natural problem-solver and relationship-bu...

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Wise School

Associate Director of Admission

Manage all aspects of admissions from marketing and recruitment to retention and re-enrollment, and applications and financial aid in between. Manage four staff members.

+ Committed to delivering 360° brand experience providing seamless prospective family guidance from inquiry to enrollment and overall exemplary parent communications.

+ Lead Finance Committee to formulate annual and projected enrollment and financial aid.

+ Monitor, analyze and forecast Wise School and market recruitment and enrollment trends. Apply best practices and guide staff in understanding current enrollment issues.

+ Participate in development of annual recruitment marketing plan.

+ Collaborate to develop marketing content, collateral, print and web advertisements.

+ Organize, manage and host recruitment events and ESAD fairs. Representative at local events.

+ Schedule, coordinate and conduct open houses, campus tours and parent interviews.

+ Coordinate annual school admissions calendar.

+ Created parent docent and student ambassador programs resulting in 2013-2015 Open House attendance 40% increase. Conduct annual docent training.

+ Rebranding subject matter expert. Benchmarked competition, established differentiators and messaging, developed touchpoint training and redesigned and website. Generated 2013 enrollment increase, incremental $200k/3% financial aid award and 7% retention increase.

+ Created electronic automated application system to streamline financial aid process and achieve maximum funding. Ease of use and accuracy anecdotally increased applicant satisfaction.

+Partnered with IT to roll out Blackbaud database and train staff. Resulted in $20k annual savings.

+ Reduced Mommy and Me management costs by 31% by creating efficient web portal.

Wise School

School Registrar

Vital liaison between Financial Aid Committee, staff members and applicant families.

+ Conduct applicant financial aid analyses and submit recommendations.

+ Maintain student and family database, generate status reports.

+ Prepare, track, and summarize annual payment analysis of 1,000+ families.

+ Evaluate annual private school tuition trends.

+ Improved collections accuracy and customer satisfaction 70% by fostering cross-functional collaboration and seamless communications with accounting department.