Penguin Group USA
August 2012 — Present
• Direct integrated publicity and marketing campaigns for book launches, achieving multiple New York Times bestseller list and Amazon Top 200 placements within first year.
• Cultivate and maintain deep contacts with major media outlets including the New York Times, Wall Street Journal, and NPR.
• Head initiative to build consumer awareness of Penguin Press brand through social media, growing user engagement via Twitter 30% and Facebook 10%. Single-handedly launched imprint’s Instagram platform from scratch.
• Develop and maintain key relationships with national media contacts, bookstore/sales accounts, and event partners.
• Mentor and advise junior staff on managing client expectations and career development.