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Samantha Park

Samantha Park

Publicity Manager

Penguin Group USA

Publicity Manager at Penguin Group USA

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Penguin Group USA

Publicity Manager

• Direct integrated publicity and marketing campaigns for book launches, achieving multiple New York Times bestseller list and Amazon Top 200 placements within first year.
• Cultivate and maintain deep contacts with major media outlets including the New York Times, Wall Street Journal, and NPR.
• Head initiative to build consumer awareness of Penguin Press brand through social media, growing user engagement via Twitter 30% and Facebook 10%. Single-handedly launched imprint’s Instagram platform from scratch.
• Develop and maintain key relationships with national media contacts, bookstore/sales accounts, and event partners.
• Mentor and advise junior staff on managing client expectations and career development.

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Career
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HarperCollins Publishers

Senior Publicist

• Specialized in cookbook/culinary PR and developed strategic relationships with lifestyle media in print, digital, and broadcast environments.
• Initiated new business partnerships with event sponsors including Google, Starbucks, Gilt Groupe.
• Planned and executed launch events for high profile clients.
• Incorporated extensive social media outreach with traditional publicity campaigns; advised on building social engagement via Facebook and Twitter platforms.
• Supervised, provided systems training, and structured daily responsibilities for an assistant publicist.

Career

Columbia University

Communications Specialist, Mailman School of Public Health

• Developed brand strategy for ICAP, the International Center for AIDS Care and Treatment Programs, a global AIDS prevention and education organization.
• Created web-based, SEO optimized photo and video archive, which improved user experience for journalists seeking multimedia content for press coverage.
• Designed conference materials about organization’s mission for policymakers attending a major global health summit.

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Career
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Random House

Senior Publicist

• Generated major national media coverage for Clarkson Potter imprint, publishing home of Food Network chefs/personalities.
• Launched a Wordpress-based website targeted to media professionals seeking content for news stories about our authors.
• Wrote and edited content for consumer e-newsletter reaching over 10,000 subscribers.

Career

W. W. Norton & Company

Publicist

• Monitored project calendars with third-party vendors, designers, and freelance publicists. Consistently met deadlines,budget requirements, and business objectives.
• Directed internship program and led resume selection, interviewing, and hiring process.

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Career

Columbia University in the City of New York

Master of Science (M.S.), Strategic Communications

Wellesley College

B.A., English