I am a senior at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications graduating in March 2015 with a background in magazine journalism, political science, and integrated marketing communications. During my time at Northwestern, I discovered a passion for marketing. I am currently ...
Brand management, digital marketing, shopper marketing, mobile
June 2014 — August 2014
As the research intern on the Kraft account, completed individual intern project on Millennials and CPG consisting of research on key audience facts, media habits, and CPG and grocery insights and generated analysis that was shared with Starcom Kraft teams.
Evaluated methodologies and features of 14 social listening tools as part of a social listening tool review; results shared with client.
Completed social listening projects for new business pitches that were shared with internal teams.
Research and Administrative Aide
October 2013 — June 2014
Maintained contact records and correspondence updates between program director and potential company sites for Medill’s Integrated Marketing Communications Master’s Program Immersion Quarter.
Acquired Salesforce.com software, transferred existing records into database, and continually updated client records through Salesforce.com.
Researched and organized travel arrangements for all teams assigned to sites outside of the Chicago area.
Teaching and Research Assistant
January 2014 — March 2014
Assisted instructor in facilitation of Research for Marketing Communications course for Integrated Marketing Communications undergraduates.
Helped students master fundamental statistics skills and use of SPSS software during in-class workshops and outside of class. Prepared students for in-class presentations and examinations.
Assisted professor in completion of outside research work, which included duties such as creating surveys using Google Forms and Qualtrics and organizing data sets using Microsoft Excel.
Paint Creek Center for the Arts
Event Plannng and Management Intern
June 2013 — September 2013
Assisted in the organization and execution of the Art and Apples Festival, Michigan’s second-largest juried fine art festival. Served as chairperson of children’s charity run during the event weekend.
Conducted ad sales for festival event guide publication and researched potential leads for event sponsors.
Drafted contracts and communicated with food and entertainment vendors.
Managed all databases and ensured timelines and goals were followed leading up to the festival.
The Rainbow Connection
Events and Programming Intern
July 2012 — September 2012
Assisted in the organization and execution of summer fundraising events, primarily annual Dobson Open golf outing and six charity walks (Walk for Kids) held in various locations throughout Michigan.
Communicated with corporate sponsors, vendors, and participants prior to and during the events.
Compiled internal data on event locations and sponsor information for use within organization.
Bachelor of Science, Journalism, Political Science, Integrated Marketing Communications
March 2015 (Expected)