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Samantha Kennedy

Samantha Kennedy

Mid-Market Account Executive

Zignal Labs

San Francisco Bay Area

Sales process aficionado • entrepreneur • problem-solver • mover and shaker • effective communicator and negotiator • multilingual (fluent in English, Spanish, basic French) I thrive most when wearing multiple hats and I've been known to be the go-to person to solve across-the-board problems.

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Zignal Labs

Mid-Market Account Executive

Shield & Honor

Founder | Operations, Marketing and Sales

• Successfully built contemporary jewelry business from ground-up. Developed business plan and established LLC. Established brand identity and continually ensure alignment in all marketing efforts. Launched and maintain all social media accounts and website.

• Conceptualize and execute all jewelry designs. Oversee the transfer of own designs into hand carving or 3D CAD. Source all product findings, components and factories and coordinate sampling and production timelines. Work with numerous manufacturers, domestic and international.

• Promote brand awareness, manage influencer relations and market company to drive sales. Regularly create new content for website and social channels and engage with followers. Negotiate collaborations with influential bloggers and fashion figures.

• Perform sales outreach to new retail accounts and manage all wholesale partners. Increase exposure through fashion trade shows. Acquired 20+ retailers, including Fred Segal at the SLS hotel and casino in Las Vegas.