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Samantha Hinrichs

Samantha Hinrichs

Art Director

Goodby Silverstein & Partners

at Goodby Silverstein & Partners

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Goodby Silverstein & Partners

Art Director

Manage creative development from conceptualization to execution for
various clients including Häagen-Dazs, Got Milk?, Adobe, and Ameritrade in
a three month internship. Participating creative on pitches including Princess
Cruises, Modelo, and Comcast.

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Career

Samantha Hinrichs

Freelance Art Director

Freelance Art Director for clients including Benefit Cosmetics, Edelman, Five and One Marketing, Delightful, and Cocktail Cakes.

AdRoll.com

Designer

AdRoll is the largest retargeting platform with over 5,000 active advertisers in the US and around the world.

/ Recently named 'Most Promising' Company by Forbes Magazine.

/ Inc Magazine: AdRoll named #1 fastest growing ad company, #7 overall

Clients Include: American Apparel, Sony, Clinique, Overstock.com, Dermalogica, Smashbox, Frank & Oat, Birchbox, Lane Bryant, and more.

/ Development of creative strategy, concept, design, and execution of dynamic web advertising for clients such as American Apparel, SkullCandy, Sony, Clinique, SmashBox, and NastyGal.
/ Translate client requests into viable design concepts
/ Manage online display ads from conceptualization to implementation
/ Work closely with product and engineering teams on product innovation and optimization.
/ Implement effective design based on analytics

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Indiegogo

Fraud Analyst - Temporary

Indiegogo is the leading global platform for crowdfunding, empowering anyone, anywhere, to raise money for anything.

*I accepted a temporary position with Indiegogo to become more familiar with crowd funding and it's capabilities.

/ Provide ongoing product feedback to improve quality and efficiency of Indiegogo’s fraud management system
/ Help improve campaign review methodology and fraud-detection algorithms
/ Contribute to ongoing evolution of Indiegogo’s risk management policies & procedure
/ Communicate with campaign owners as needed to mitigate potential fraud risk
/ Review campaigns and contributions flagged for potential violations

Career

Twelvefold Media (Formerly Buzzlogic)

Mid-Level Designer

Twelvefold creates customized digital media packages with proprietary technology that utilizes emotive-based targeting at the page level and real-time bidding—at scale and without cookies—to achieve superior results and insights for brands and advertisers.

/ Manage creative development during name change of rebranding from BuzzLogic to Twelvefold Media in both print and digital mediums.
/ Design, create, and develop online and mobile media for various large name brands.
/ Deliver visual designs for mobile and web interfaces.
/ Maintain internal and external promotion, letterhead design, core decks, networking event invitiations, web layouts, mockups, and company swag design.

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BuzzLogic

Office Manager/ Accounting Intern

BuzzLogic is an advertising and technology company that helps brands target, reach, and engage their audiences online.

/ Assist with accounts payable, accounts receivable, payroll, and the month-end close
/ Design, order, and distribute company promotional materials
/ Plan and execute three day National Sales Conference in Las Vegas, 2010 & 2011 christmas party, in addition to various networking and sales events
/ Recruit, screen, and interview for various positions including office manager/executive admin intern, and accounting intern

Career

BuzzLogic

Advertsing Analyst Intern/ Business Development Intern

Buzzlogic is an advertising and technology company that helps brands target, reach, and engage their audiences online.

/ Vet domains based on display advertising standards, UVs, and specific vendors
/ Develop taxonomy for site categorization within targeting technology
/ Assisted in qualifying inventory partners to increase buyable inventory from 55k to 80k domains
/ Work with AdPlanner and Invite, using past performance data to qualify and recruit publishers
/ Recruit, screen and hire for various postions including platform optimization strategist, revenue optimization intern, and advertising analyst intern

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Academy of Art University

Advertising, Art Direction