March 2013 — January 2014
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• Prepared strategy alongside senior management and clients by actively contributing to high-level brainstorms, new business pitches and client meetings.
• Planned and executed a promotional campaign for a Dunkin’ Donuts store opening, which established potential B2B relationships with 90+ local area businesses.
• Coordinated and executed a client media stunt that generated coverage from local CBS and NBC affiliates, resulting in thousands of broadcast media impressions to the client’s target audience.
• Worked closely with Target’s marketing agency team at Periscope to organize and execute an ASU student shopping event that drew more than 2,000 attendees; recruited and managed a team of more than 50 brand ambassadors; led the Facebook and street team promotional marketing campaigns.