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Samantha Borland

Samantha Borland

Project Coordinator

FrogDog

Houston, Texas Area

Project Coordinator at FrogDog

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FrogDog

Project Coordinator

FrogDog is a marketing strategy consultancy. There are two branches of the company: the strategy side, which creates personalized, game-changing marketing strategies for our clients, and the implementation side, which executes those strategies if a client needs a partner to bring their marketing plan to life. As a project coordinator, I have been exposed to both sides of the business and have discovered that my passion lies in marketing strategy.

My current role includes:

• Managing the coordination and execution of a targeted lead-generation event
• Conducting market research across various industries
• Identifying key client and product characteristics to be included in core marketing messages
• Researching tactic options and setting corresponding goals
• Implementing a system for tracking and planning social media efforts, which I developed
• Crafting content for company content marketing efforts, including marketing articles and case studies
• Developing relationships with media contacts and writing pitches for media relations
• Monitoring company and client social media campaigns and accounts
• Communicating with contractors in the development of creative materials
• Coordinating the production and placement of print and digital ads in various publications

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