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Safiya O'Quinn, MBA

Safiya O'Quinn, MBA

Marketing Director

Integrated Marketing | Campaign Activation

Fulton County, GA

Safiya O’Quinn is a strategic marketer with experience in B2B and B2C marketing in the healthcare, advertising and food service industry. She has a proven track record in devis ing integrated marketing campaigns and growing profit in a competitive market for companies such as: •Mountain Dew •MetroPCS •Live Na...

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Freelance

Integrated Marketing Consultant

Marketing consultant for food service, agencies & telecommunications clients. Develop strategic plans that revamp traditional, digital and social media presence. Marketing tactics include data research, public relations, branding, social media, external communications and event production. Manage online marketing campaigns and create social media calendars driving engagement.

2017 PUP Culture Fest

Served as the Social Media Manager for the inaugural PUP Culture Fest 2017. Created organic content, managed all paid and non-paid advertisement and developed a 5 month social media strategy. Increased Facebook “Likes” 566% and Instagram “Followers” 350% through custom campaigns.

Sponsors
Subaru
Top Dogg K-9 Foundation
Bell Buckhead West
Atlanta Pet Life Magazine
PAWS Atlanta

Salaam Seafood

Created product adhesive branding stickers for restaurant client. These stickers were designed to create brand recognition for the large catering business.

2017 Salaam Seafood

Created and executed a food photo shoot in preparation of company new website launch for www.salaamseafoodinc.com. I hired a professional photographer, storyboarded the ideas and set up each scene. Utilized professional photos for social media, digital and print collateral marketing.

Salaam Seafood, Inc. 30th Anniversary Celebration

Served as marketing consultant for Salaam Seafood, Inc. 30th Anniversary Celebration. Secured six sponsors, created content for social media and worked with external graphic designer to develop event collateral look and feel.

Event sponsors:
Griffin Main Street
State Farm
Affairs To Remember
Food Depot
Sysco
First National Bank

Salaam Seafood Inc.

Integrated Marketing Director

Serve as a marketing consultant for small businesses in the food service industry. Create strategic marketing strategies including branding, social media, external communications and event production.

Accomplishments include:
Launched business Facebook page April 2016, manage the account and respond to daily customer inquiries

Grew the Facebook fan growth 100% due to custom engaging content

Created and executed the business 30th anniversary event August 2016

Created business tri-fold menu June 2016

Created, organized and executed the first business food photo shoot June 2016

Ensure brand continuity and compliance across all customer touch points

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Career
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Radio One | Interactive One

Marketing Director

Created and led development on local and national integrated marketing programs that laddered up to stakeholder's annual marketing goals. Worked directly with sales to create targeted marketing campaigns for clients using digital, social media and custom content. Oversaw operational performance of campaigns and ensured all deliverables are executed within budget and before deadline. Interfaced with cross-functional teams including digital, operations, creative services and sales to identify key marketing requirements for clients.

Career

Fundraising & Community Relations

Radio One raised over $27,000 in 12 hours through customer donations digital marketing, mobile marketing, radio advertising and major gifts for Nationwide Children’s Hospital Radiothon campaign.

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Snapshot
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Stone Soul Picnic | Family Fun

The 2015 Radio One Stone Soul is a one-day outdoor music festival with 16 national recording artists, 10 food vendors and 15 businesses attracting over 6,000 consumers.

Sponsors:
Milano Mens Wear
Orange Crush
Care Source
MetroPCS


Snapshot
My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style. - Maya Angelou

2016 Education Expo

Created, implemented and executed the Radio One Education Expo in Columbus, OH. This one day event targeted consumers seeking information about yearly educational options. The campaign earned 15K in revenue through vendor booth sales and corporate sponsorships.

2016 Education Expo Media Alert Writing Sample

Media alert to Central Ohio news media, school system, educational organizations and clients.

2016 Franklin County Early Voting Campaign

Nationally-syndicated radio show host Rickey Smiley and his fellow crew members visited the Franklin County Board of Elections to encourage voters to cast their ballots early.

The one day grassroots campaign was supported with a local media alert, social media and traditional marketing

The UniverSoul Circus

Created and executed a three week integrated marketing strategy for the UniverSoul Circus. Strategy aided in selling out five shows by utilizing experiential marketing, televising commercials, radio advertisement and digital marketing channels. Campaign earned $22,000 in business revenue.

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Snapshot

CNN, TV One Presidential Town Hall

CNN and TV One hosted the 2016 presidential town hall at The Ohio State University. In partnership with Radio One, the nationally televised campaign attracted millions of views and broadcasted simultaneously on four major radio airwaves.

HealthPort

Marketing Program Manager

Created, managed and tracked marketing programs including marketing layouts, collateral materials, e-mail blasts, and promotions of the brand.

Writing Sample

Email writing sample to customers encouraging them to attend an informative webinar.

HIM Educational Summit

A one-of-a-kind opportunity to learn, network with fellow HIM colleagues and relax. Attendees will have an opportunity to earn up to 10 AHIMA CEU credits for attending summit sessions with the identified educational tracks.

HealthPort

Marketing Coordinator

Utilized Salesforce software to create and manage lead generation marketing campaigns for healthcare systems and physician practices. Developed marketing strategies and integrated programs utilizing consumer research and market segmentation. Managed 110 trade shows including internal communication and shipment.

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Career
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2013 AudaPro User Meeting

The AudaPro User Meeting focused on the audit management software AudaPro and provided useful tips for optimal usage. HealthPort provided hands-on sessions with real-time training and discussed topics including: understanding and executing a full workflow, custom field tracking, benefits of electronic delivery and more.

Snapshot

Writing Sample

Email writing sample to customers thanking them for attending a webinar.

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Snapshot

CBS Corporation

Marketing & Promotions Coordinator

• Awarded 2008 Rising Star accolade by Marketing Director.
• Spearheaded the No Place for Hate anti-bullying marketing campaign that toured 7 schools and reached 3,500 students.
• Successfully procured multiple, high profile theatrical releases from a national marketing agency and publicized films

For Sisters Only

FSO is a two-day expo in Atlanta, GA attracting over 35,000 consumers including national recording artists, lifestyle areas and over 150 small business vendors.

FSO
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For Sisters Only (FSO)

The 19th annual FSO was a great success with over 35,000 consumers attending over a weekend. Premier corporate partners such as Outre, State Farm, Boost Mobile, Ga. Lottery, the CDC, Verizon Wireless, Soft Sheen, Aarons, US Army, Tennessee Pride and Comcast.

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Specialty Areas

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No Place For Hate
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No Place For Hate

No Place For Hate Anti-bullying campaign was a partnership the Boys & girl Club and Atlanta public school system. The campaign reached over 3,500 students throughout the Atlanta metropolitan area hosted by DJ Greg Street. The monthly campaign consisted of school tours supported with on air vignettes.

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Armored Holiday Cash Giveaway
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Armored Cash Giveaway

November 2-6 V-103 partnered with Allied Integrated Marketing for the “ARMORED Holiday Cash Giveaway” on at Atlantic Station from 6-8PM. Over 200 consumers visited the ARMORED truck for their chance to win 30 seconds in the cash cube.

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Broadway Across America-Atlanta

Aided the Marketing Director in increasing ticket sales to annual ticket holders by creating integrated marketing promotions and conducting a lottery based ticketing system for featured theatrical performances. Performed cold-calls in search of event opportunities and served as project manager for special events.