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Sabrina Ford

Sabrina Ford

Search Planner (Acting)

GTB

Greater Detroit Area, us

Experienced PPC Planner with a demonstrated history of working in the marketing and advertising industry. Strong program and project management professional skilled in Digital Strategy, Search Engine Optimization (SEO), Microsoft Word, Sales, and DoubleClick.

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GTB

Search Planner (Acting)

•Develop All Lincoln SEM campaigns (in the United States) based on strategic analytic objectives
•Establish and execute against annual budgets and revenue targets •Oversee daily performance of accounts, including budget pacing and performance against target KPIs
•Analyze, summarize & distribute reports to key personnel both internally and directly to both Ford and Lincoln Clients; optimize accounts based on findings
•Create ad copy for new and current campaigns in accordance to Search Engine criteria
•Strategically coordinate with all other advertising departments to maintain consistent brand messaging
•Provide feedback and advice for YouTube Search best practices

I love this article. It's critical to have proper structure on a PPC team, or else it will not function to its maximum potential.

What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management.

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