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Sabrina Fenster

Sabrina Fenster



Vancouver, Other

A realistic profile of street style with an eye toward the fashionable.





fashion, street style, photography, music, yoga


Co-Founder & Street Style Scout

A realistic profile of street style with an eye toward the fashionable.


- Created blog featuring global street style & fashion, with a larger focus on Canadian street style

- Manage WordPress site, blogging, social media, Facebook ad campaigns, email marketing efforts, and brand initiatives

- Assist developer with brand direction and design

- Manage team of contributors from different parts of the world (Canada, France, Italy…)

- Photograph fashionable people on the streets for publication on StreetScout.Me, post process photos in LightRoom

- Wrote street style article for print publication, PhotoEd to be featured at Chapters and Indigo, alongside other well-known street style bloggers

Career medium 02
Career medium 06


Director of Marketing (Contract)

A social wedding community that connects brides-to-be with local vendors to plan their weddings with ease.


- Created and implemented marketing strategies to push the Weddingful brand forward to engaged couples and wedding business professionals

- Developed and managed a content marketing strategy targeting new and existing customers

- Developed and managed all social media channels, email marketing, blog, and distribution of content across those channels

- Wrote press releases, create industry-specific media lists, and develop key PR angles to create interest and media coverage

- Created relationships with key media in the wedding industry, and found early success through those relationships

- Developed, executed, and analyzed weekly email campaigns to engaged couples and wedding business professionals (MailChimp)

- Managed the content marketing and promotional efforts for customers through social media, blogging, and email campaigns

- Created, evaluated, and optimized PPC, mainly through Facebook advertising to drive consistent customer leads

- Developed, monitored, optimized, and iterated on landing pages to drive consistent customer leads (UnBounce)

- Planned and coordinated video shoots to highlight the Weddingful brand and PR angles around the local wedding business professionals community, and bride informational videos

- Planned and executed Wedding Business Professionals Networking 2013 at Terminal City Club

- Assisted in product development and promotions to increase sales on eCommerce website



Marketing Manager

Change the way you think about video.


- Assisted in the development and implementation of marketing plans for existing and new video products

- Worked closely with Program Director to devise communication strategy and marketing programs for agency resellers across North America

- Created custom video marketing implementation plans and campaigns for partners

- Worked with partners regularly to develop press releases, custom marketing collateral, infographics, white papers, eBooks, case studies, landing pages, newsletters, and other communication material

- Implemented and executed email marketing campaigns to build thought leadership and extend special offers to partners

- Participated in the launch of a technology-driven automated video resale product

- Participated in the re-brand of

- Developed video storyboards and worked closely with animators and producers on corporate video concepts

- Collaborated closely with design, development, and other marketing functions to ensure a consistent look and feel of messages, graphic images, campaigns, promotional materials, and technology-driven products

- Created, managed, integrated and consistently communicated corporate messages across a variety of communication vehicles to the many audiences SoMedia serves - customers, partners, prospects and key industry influencers

- Developed collateral, presentations, and research materials for business development and investor relations purposes

- Planned investor road shows and tradeshows

Career medium 05
Career medium 03

mTrip Travel Guides

Marketing & Community Manager

mTrip publishes intelligent and interactive travel guides for iPhone & iPod Touch.


- Participated in launch of travel guide application for iPhone, iPad, iPod, Android & the Web

- Developed & implemented brand strategies, communication, and tactical plans for new & existing products

- Assisted in product development to improve features and user experience

- Executed product and marketing campaigns for distribution into multiple digital channels

- Managed white label tourism board clients and acted as project manager

- Community management on social networks & content creation on the blog

- Developed public/media relations and blogger outreach programs as well as strong relationships with media and bloggers

- Gained press coverage in well-recognized blogs, magazines, newspapers, and radio (media include The New York Times, USA Today, Associated Press, Wall Street Journal, LA Times, msnbc, TechCrunch, Travel + Leisure...)

- Created demo videos for mTrip’s products

- Monitored, reviewed, and reported on all marketing activity and customer competitive landscapes

- Created and executed all marketing and promotional activities

- Participated in trade show events to pitch the product to media, investors, and the general public


Strut Inc.

Co-owner + Director

Co-owned and directed boutique agency specializing in fashion, beauty, lifestyle brands, arts, and culture. Clients included award shows in film & television, fashion designers, non-profit organizations, and fashion weeks.

- Marketing communications
- Media/Public relations
- Social media
- B2B sales for fashion designers
- Event planning - includes theme development, fashion show execution, red carpet coordination, sponsorship solicitation, event partners, as well as media & celebrity management.

Career medium 03
Career medium 06

Vancouver Fashion Management Inc. - Vancouver Fashion Week

Assistant Producer

- Hired & managed Vancouver Fashion Week executive team, volunteers, designers, models, exhibitors

- Sourced sponsors, advertisers, venues, and suppliers for production of fashion shows and related events

- Developed and managed proposals and contracts with well-aligned sponsors

- Developed and executed media relations campaign

- Promoted event via advertising, social media, direct and online marketing tactics

- Provided direction to designers for media wall, website, event program guide, direct mail, online banners, and flyers

- Organized and managed front-of-house staff for week long event


Canadian Gene Cure Foundation

Marketing & Development Manager


- Promoted foundation through public relations initiatives and trade shows

- Developed press and marketing collateral, including press releases, brochures, newsletters, business cards, flyers, press and sponsorship kits

- Developed relationships with medical geneticists, genetic counsellors, and pharmaceutical sponsors

- Managed website including content and SEO strategies

- Guided agency, Syntric Marketing & Design in creating new website platform

- Fundraised & sought sponsorships from pharmaceutical companies and the public for genetics programs

Career medium 02
Career medium 06


Promotions Representative


- Executed street level promotional plans for clients such as Telus, Paramount and Yoplait

- Interacted with very large crowds of people and distributed promotional materials at large-scale events, such as Wakefest and Crankworx


Cossette Communication-Marketing

Blitz Direct, Data, & Promotion


- Assisted with account management team within the promotion side of Blitz

- Managed McDonald’s street team for Telus Ski & Snowboard Festival

- Assisted in planning and execution of a Tourism Familiarization Tour for Canada Line Rapid Transit

- Organized various tasks for Tourism BC and Manitoba Telecom Services (MTS) accounts

Career medium 01

British Columbia Institute of Technology

Diploma, Marketing Management; Marketing Communications

Concordia University

Bachelor of Arts, Pyschology