R2 Strategic Consulting
June 2013 — Present
Create and deliver customized public relations and communications programs in the nonprofit, public, and corporate sectors that successfully position clients in complex media environments. Manage advocacy campaigns that mobilize grassroots support, shape public opinion, and sway key decision-makers.
Design and execute dynamic public relations activities, marketing plans, corporate branding strategies, and tactics for clients that enhance reputations, elevate profiles, and deliver key messages to targeted audiences across a variety of media platforms.
● Developed major rebranding effort for a global nano-biotech company offering game-changing technology that can detect and help stop the spread of Ebola. Campaign resulted in significant media attention in the New York Times, Wall Street Journal, Forbes, Wired, CNN, and other major media outlets.
● Successfully spearheaded major Edison Foundation Institute for Electric Innovation “Innovations Across the Grid” book launch and branding initiative resulting in significant print, TV, and online media exposure.
● Co-founded SackNFLTaxBreaks.org, a winning national grassroots advocacy campaign that successfully pressured the National Football League to end its nonprofit status.
● Developed and implemented successful public relations campaigns around the launch of the EPA Clean Power Plan.