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Ruzwana Bashir

Ruzwana Bashir

CEO & Founder

San Francisco, Other

I am the CEO & Founder of, a one-stop shop for travelers and locals to book amazing activities.





2015 Levo 100 Honoree: Entrepreneurs

Levo 100 celebrates inspiring Millennials who are transforming the world as we know it. The Entrepreneurs category recognizes those who see opportunity and build solutions—founders and leaders who are in pursuit of passion and follow their vision.

See the Levo 100


CEO & Founder

Peek is disrupting the $100bn+ global activities is a one-stop shop for travelers and locals to book amazing activities. Whether it’s going ziplining, swimming with sharks or taking a cooking class, Peek connects people with everyday adventures. Hidden gems come from "Perfect Day" itineraries from tastemakers such as Tory Burch and Wolfgang Puck. The platform combines the marketplace with, a suite of powerful software tools that help activity operators to better run their businesses.

CNBC labeled Peek the “OpenTable for activities” and it was named one of Fast Company’s 10 Most Innovative Companies in Travel. The company is backed by tech heavyweights including Eric Schmidt (Google), Jack Dorsey (Twitter, Square), Pete Flint (Trulia), Carl Sparks (Travelocity) & David Bonderman (TPG).


New York Times

"A site you want to visit again and again"

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Peek Pro

Called "An end-to-end solution for tour companies" by Entrepreneur.

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Traveling to see awe-inspiring places and learn from new cultures. My most memorable experiences include visiting the Dharavi slums in Mumbai, flying in a helicopter over the world’s most active volcano in Hawaii, and exploring the Byzantine cisterns in Istanbul.

Tribeca Disruptive Innovation Awards 2015

Honoree Ruzwana Bashir, CEO of at the 6th annual Tribeca Disruptive Innovation Awards

Dream Job: I have it!

Director of Marketing & Biz Dev

Artsy is the online platform for art collecting and education.

Gilt Groupe

Strategy & Biz Dev

Gilt provides insider access to top brands for women, men, kids, and home.

Be persistent. Nothing that is worth doing is ever easy.

The Blackstone Group

Analyst, Real Estate Private Equity

Blackstone® is a global investment and advisory firm that strives to provide solutions that create lasting value for investors and the companies in which it invests.

Goldman Sachs

Analyst, Investment Banking

The Investment Banking teams deliver high-quality strategic advice and creative financing solutions to clients, including mergers, acquisitions, financing, and risk management transactions.


My Biggest Lesson

A company is about a whole group of people, and that group of people—your team—is what makes everything. At the end of the day, you might have the vision that they’re aiming towards, but without them, you wouldn’t be able to do it. So you’re really just helping your team get better and giving them the resources they might need.

Read the full interview here.

Harvard Business School

MBA, Fulbright Scholar

Oxford University, New College

B.A., Philosophy & Politics and Economics