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Rukiya Campbell

Rukiya Campbell

Director

Communications 21

Atlanta, GA

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Center for the Visually Impaired

Director of Marketing

Develop comprehensive PR and media strategies to promote seven (7) various agency programs. Establish media relationships to generate press. Develop engaging content for digital media including website and social media. Create and execute strategic marketing plan. Oversee public relations initiatives. Direct and supervise creation of agency marketing collateral. Act as primary media contact.

Career medium 01
Career
Career medium 06

Hilton Worldwide

Public Relations and Marketing Manager

Collaborated with multiple departments to execute PR and marketing strategies. Managed internal/external communications. Generated Executive Level talking points and public messaging. Designed, organized and facilitated sales presentations. Developed and implemented strategic PR plan. Introduced web and social media marketing strategies. Facilitated creative product and promotion launches. Created content for three (3) websites. Managed external relationships with marketing collateral vendors.

Career

LIN Television

Promotions Coordinator

Secured talent appearances for high-profile community events. Wrote and distributed press releases under tight deadlines. Improved communications infrastructure within first year of employment. Produced several on-air promos, wrote scripts and collaborated with production editors. Coordinated exclusive station promotions and local events.

Career medium 02
Career
Career medium 02

RCA Tennis Championships

Marketing Coordinator

Directed a team of marketing interns, volunteers and committees. Developed and organized all event registrations, logistics and special events. Collaborated with multiple vendors to execute all events. Created and designed brochures, collateral materials, event programs, newsletters and advertising materials. Handled all national and local media requests.

Career

Butler University

Athletic Operations and Event Manager

Managed day-to-day facility utilization for various sports. Directed logistics, housing and timelines for visitors. Developed and implemented event standard operating procedures. Supervised team of 30 volunteers and staff. Built relationships with University departments to increase revenue opportunities.

Career medium 04
Career

West Virginia University

Master of Science, Integrated Marketing Communications

Indiana State University

Bachelor of Science, Communications