Assistant Manager, International Marketing and Recruitment
February 2012 — June 2013
Recruitment and Marketing
Visited international education markets, conducted market analysis and carried out market-specific recruitment plans. Assessed student application documents. Negotiated seats and special considerations with the Registrar’s Office and graduate study coordinators.
Represented the College overseas as well as locally. Attended education fairs, agent training sessions, group seminars, campus tours, and accompanied senior delegation visits. Received “Training of the Year” Award from iLongre Education, Shanghai, China, 2012
Advised students on program options, admission requirements, delivery patterns, employment prospects, career paths and visa processes, as well as students’ study plans, Canadian immigration policy, and all matters related to their academic and personal well-being. Created a detailed and comprehensive handbook for international students that significantly reduced student visits to the front office.
Provided training to agents and their counselors, and kept agent contacts engaged through regular communication. Assessed agent requests for partnerships.
Developed various marketing communication pieces including an all-new, detail-packed agent manual, with readers in mind, used as official guides by agents and college staff.
Contributed to various educational partnership projects in areas of marketing, recruitment, and admission.
Contributed to the opening of College’s new China Office, and trained new marketing & recruitment staff.
Created and managed departmental SharePoint intranet site.
Optimized application procedures that increased productivity by 15%.
Perfected admission requirements in special circumstances.
Managed bridging admission projects for partnership colleges.
Analyzed new PCI Compliance’s impact on business processes.
Launched and managed college’s Chinese social media site – Weibo,com, first of its kind among 24 Ontario colleges.