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Ruilin Yuan

Ruilin Yuan

Founder

MyHandbook.ca Inc.

Ottawa, Ontario

Assistant Manager, International Marketing and Recruitment at Algonquin College

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MyHandbook.ca Inc.

Founder

Author of the Ottawa Chinese Students Handbook, with the mission of helping new Chinese students at Carleton U., uOttawa and Algonquin College to effortlessly start their lives and studies in Ottawa. Currently covers over 160 real-life topics as well as school-specific information for all three major institutions mentioned. Also published Student Safety Handbook with support from the Chinese Embassy in Ottawa. Over 5000 downloads since initial release.

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Career
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Algonquin College

Assistant Manager, International Marketing and Recruitment

Recruitment and Marketing
Visited international education markets, conducted market analysis and carried out market-specific recruitment plans. Assessed student application documents. Negotiated seats and special considerations with the Registrar’s Office and graduate study coordinators.

Public Relations
Represented the College overseas as well as locally. Attended education fairs, agent training sessions, group seminars, campus tours, and accompanied senior delegation visits. Received “Training of the Year” Award from iLongre Education, Shanghai, China, 2012

Student Advising
Advised students on program options, admission requirements, delivery patterns, employment prospects, career paths and visa processes, as well as students’ study plans, Canadian immigration policy, and all matters related to their academic and personal well-being. Created a detailed and comprehensive handbook for international students that significantly reduced student visits to the front office.

Agent Management
Provided training to agents and their counselors, and kept agent contacts engaged through regular communication. Assessed agent requests for partnerships.

Special Projects
Developed various marketing communication pieces including an all-new, detail-packed agent manual, with readers in mind, used as official guides by agents and college staff.
Contributed to various educational partnership projects in areas of marketing, recruitment, and admission.
Contributed to the opening of College’s new China Office, and trained new marketing & recruitment staff.
Created and managed departmental SharePoint intranet site.
Optimized application procedures that increased productivity by 15%.
Perfected admission requirements in special circumstances.
Managed bridging admission projects for partnership colleges.
Analyzed new PCI Compliance’s impact on business processes.
Launched and managed college’s Chinese social media site – Weibo,com, first of its kind among 24 Ontario colleges.

Career

Canadian Ski Patrol System

Communications Coordinator

Implement and support company’s communication programs and activities by creating, updating, and archiving training, operational and organizational media, including manuals, newsletters, meeting records and other related communication data.

Create and distribute communications materials to members, collect responses, generate statistical reports, and respond to members’ inquires;
Support developing and organizing workshops, meetings, ceremonies and other events;
Support publication of monthly newsletter;
Edit, proof-read, update all manual contents, and release new versions;
Create master CD(s) for all manual materials;
Graphic and layout design, technical writing;
Manage membership database, design and issue membership cards;
Track and update the President’s Master Action Plan;
Design annual report;

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Career
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Independent Recruitment Agent

Independent Recruitment Agent

Authorized recruitment agent of Algonquin College.
Successfully recruited over a dozen international students from China.
Advised students on program choices, admission requirements, employment trends and visa processes.
Provided pre-departure and arrival services.

Career

Convergys

Sales and Service Representative

High volume in-bound call center environment.
Service AT&T Wireless customers in the U.S.
Ranked #1 in team and #2 out of 700 co-workers in Ottawa call center for overall performance.

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Career

Algonquin College of Applied Arts and Technology

Business Administration Advanced Diploma, Marketing, General Business