Marketing Research Intern
July 2013 — July 2013
-Interned for leading marketing research firm under the Content and Technology Research Director of MENA. Helped develop mobile commerce brief for PayPal detailing the online and mobile shopping habits of customers.
-Researched competitive landscape for a presentation for YouTube on the most popular video streaming sites in the UAE, KSA, Morocco and Qatar.
-Managed raw consumer research data on mobile phone and application usage for a primary mobile service provider in the UAE. Established an extensive database of usable signal strength, network, and location data taken from smart-phones.
-Helped develop a method for small-scale analysis of raw mobile-phone data to be recreated and expanded by Media CT with the introduction of new mobile panel subjects.
-Developed a high level of competency with Excel and other office tools through the daily creation of PowerPoint presentations for clients, Excel databases, and pivot tables among other tasks.