Regional Marketing Manager for Central America, Northern South America and Caribbean (CANSAC)
August 2012 — Present
Full responsibility for the development and execution of the Annual Marketing Plan based on the sales goals and initiatives for region in alignment with the overall Americas Region. Responsible for the creation, metrics, execution, regular communication, and analysis of this plan to appropriate theatre sales personnel and central groups.
Create market analysis, customer/contact analysis, competitive analysis, industry analysis, and partner analysis to drive marketing efforts to ensure we are maximizing our efforts through the three lenses of Geography, Vertical and Products for all segments.