Associate, Marketing Strategies and Programs, Government and Public Sector
March 2014 — Present
Industries marketing team providing support to client service delivery teams as part of the strategic growth initiative to develop go to market collateral for clients to drive business growth. Manages strategic marketing programs for KPMG's Government healthcare innovation business.
• Oversee approx $300K+ marketing budget related to all national marketing activity and industry event planning, ensuring accountability inclusive of compiling and providing weekly status report to HHS program manager.
• Increase brand awareness by managing large scale projects with content creation team on ad creation, thought leadeship, digital and social media marketing.
• Develop and plan communication strategy and activate marketing and communications plans in partnership with leadership while co-leading planning and execution of conference sponsorships to gain new business.