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Roger Stallard

Roger Stallard


Navigate Boomer Media, LLC

Atlanta, GA

Advisor at Navigate Boomer Media, LLC





Navigate Boomer Media, LLC


Navigate Boomer Media is the largest online boomer media resource representing 120 boomer focused websites,
blogs and social networking communities with 112 million unique visitors and over 1.4 billion page impressions.
Services targeting boomers (ages 45 - 65) online include: Banner advertising, sponsored content, 20 M eMail database,
2 M Mobile database, 200,000 Caregiver database, eNewsletters. Geo targeting and Canada Zoomers.

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Career medium 06

Navigate Boomer Media, LLC


Developed regionalized business plan for digital media start-up and followed the initial plan to completion. Oversee all sales related areas, including; staff hiring, regional assignments, budget management, CRM management, proposal writing, presentations, pricing, IO management and optimization.


FamilyNet Television Network

Senior Vice President

Oversaw all Advertising Sales for growing Television Network during its first year of directional change. Developed long term strategy and vision for growth, utilizing television network, radio network, VOD, interactive and on-line presence. Presented partnership opportunities with consulting organizations to map networks future direction. Implemented plan for ad sales growth through regionalization of offices.

Career medium 04

AdLink (Los Angeles Cable Television Interconnect)

Board of Directors

Represented Adelphia Communications, the largest Cable Television provider in Southern California, as a Board Member do the Los Angeles Interconnect.

Adelphia Communications (Media Services Division)

Regional Vice President

Responsible for Advertising Sales and Operations for the company's Western Region, based in Los Angeles. Served as a Board Member of Adlink, the LA Interconnect. I oversaw nearly 200 employees and yearly revenues exceeded $100 million, helped develop strategy for interactive advertising and launched VOD for ad sales. Adelphia was purchased by a joint bid from Time Warner and Comcast in late 2006.

Career medium 01
Career medium 06

Rainbow Ad Sales (Cablevision Systems, Inc.)

Senior Vice President of Sales and Operations

I oversaw the national sales arm for Rainbow Ad Sales, representing the local Cablevision properties in New York. Responsibilities included all P&L. My group had offices in the top 10 media markets across America.


Granum Communications

Director of Sales

I oversaw the sales operations of 3 Orlando, FL radio stations, WMMO, WHTQ and WHOO

Shamrock Broadcasting

General Sales Manager

WFOX, Atlanta. Managed all sales, including local, regional and national for Atlanta radio station owned by the Disney family.

University of Central Florida

BA, Communications and Journalism