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Rochelle Dobson

Rochelle Dobson

Field Marketing Manager


King County, WA

To live a fully engaged life, full of passion and service. Leading and encouraging others with wisdom, love and understanding. To be proactive yet moderate and be growing everyday.




Some of the things I love


Field Marketing Manager



Brand Ambassador

-Conducted retail product demonstrations by scheduling, coordinating and executing demonstrations to increase KIND sales by over 100 bars each promotion

-Assisted in launching new product line KIND Nut & Spices and new product KIND Healthy Grains through gaining trial and awareness of target market in the greater Portland area

-Managed relationships with key accounts such as American Cancer Society and American Diabetes Association and facilitated involvement for brand-appropriate events

-Facilitated brand management at the retail level by communicating and establishing relationships with store buyers and managers

Career medium 05


Student in Service Grant

-Selected and interviewed applicants bringing the most dynamic group of individuals together

-Created curriculum and planned pre-trip informative meetings, teaching participants about local homeless and societal issues

-Organized, facilitated and planned a 3-day service trip for 10 staff and students to spend Winter break serving those in need in the Eugene area

-Served as a participant in Spring 2009 for a 10-day excursion to aid nonprofit organizations targeting homelessness in San Francisco area


Young Life

High School Women's Leader

-Establish authentic relationships with high school women through informal and formal events mentoring women through their triumphs and trials and show their lives have meaning and purpose

-Coordinate the creation of monthly community service projects for Wilson High School Young Life advocating the need to give back to the community through various service and project based events

Career medium 02


Field Marketing Team Lead

Career medium 06

The Career Center

President of the Student Advisory Board

-Facilitated meetings for the Student Advisory Board while acting as a liaison between student population and The Career Center to provide recommendations for Career Fairs, Resume Workshops and other career-focused events

-Managed board members while planning six events to target low-resource departments on campus and monitored social media implemented by the Student Advisory Board

-Planned, coordinated and hosted workshops for students including an "Intergenerational Differences" workshop for over 60 students to provide insight to potential future professional relations


The Break

Special Events Coordinator, Student Assistant

-Utilized social media through various outlets keeping students informed of promotional events through Facebook, Twitter and website

-Created and managed Twitter account for TheBreakUO and established 84 followers in order to market new content, events and engage followers

-Implemented an advertising program by designing fliers and coupons and dispersing them throughout the Erb Memorial Union

-Designed three weekly promotional events in order to increase student retention in The Break

Career medium 06
Career medium 02

Levi Strauss & Co

Marketing and Communications Intern

-Led the launch of nREACH screens to communicate current events and trends to over 180 employees through the use of streaming television screens

-Designed weekly material used on the nREACH screens to market company trends and events while enhancing the values and image of Levi Strauss & Co.

-Constructed an internal clothing merchandise display to showcase LS&Co. apparel enticing co-workers to purchase clothing and product

-Educated employees about current social media platforms through creating and maintaining the SSC Eugene company blog while endorsing internal knowledge and discussion

-Created innovative ideas for employee engagement including healthy lifestyle motivation boards, internal calendars and an interactive presentation depicting past community involvement events


Holden Leadership Center


-Created a leadership skill assessment helping staff develop their communication, analytical and problem solving skills quarterly

-Managed campus copy budget in order to keep detailed account of the three umbrella organizations under the Holden Leadership Center

-Communicated with customers effectively to keep students aware of leadership events and opportunities currently available on campus and in the community

Career medium 01
Career medium 05

University of Oregon Athletic Department

OHeroes Intern

-Developed an integrated tracking database to handle student-athlete community service volunteer hours and manage numerous community requests simultaneously

-Maintained relationships between nonprofit organizations and student-athletes to properly ensure their needs and volunteer desires were met by community service requests


First Investors Corporation

Financial Representative Apprentice

-Witnessed simulated sales appointments and conversed about various options for the potential customers in order to ensure optimal financial stability for the clients present and future financial life

-Discussed and over viewed details of the financial company, definition and information on life insurance and investments through interactive classes

Career medium 02
Career medium 05

University of Oregon Baseball

Marketing Intern

-Interacted with fans to provide the best experience possible and enhanced the team image through marketing events that increased fan attendance

-Coordinated on-field promotions in order to increase fans’ involvement in baseball games


University of Oregon

BS, Sports Business and Marketing, Minors in Economics and Communication

Copenhagen Business School