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Robyn Wilkov

Robyn Wilkov

PR Consultant and Brand Strategist

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Harrison & Shriftman

Senior Account Manager

• Developed and executed integrated communications programs for clients including, but not limited to: Ferrari; CHRISTIE’S; Baume & Mercier; Etiqueta Negra; Sony PlayStation; Waterford Crystal; Diet Pepsi; Make Up For Ever; Civic Entertainment; CRUMBS Bake Shop; Paramount Hotel; Harry & David; Sony Ericsson; Joules.

• Served as agency media and events specialist; developed overarching communications strategy; contributed to business development and participated in pitch meetings.

• Ideated and spearheaded strategic event press campaigns for high-profile initiatives including: Sony PlayStation’s integration into Alexander Wang’s SS12 after party; EleVen by Venus Williams launch; CHRISTIE’S Green Auction; Waterford’s Monique Lhuillier Toronto media tour; D’USSE Cognac launch party; Gigi Levangie Grazer’s The After Wife book launch.

• Cultivated and maintained superior media relationships to consistently deliver impactful press coverage.

• Effectively managed multiple accounts across the fashion, lifestyle and event divisions; focused on driving efficiency, mentoring junior team and cultivating creativity to achieve client objectives.

• Managed account financials including client budget allocation, team billability and account profitability; identified opportunities to build incremental business; advised on agency staffing to increase team performance.

• Consulted on social media programs to underscore public relations strategy; utilized social platforms to maximize client exposure and engagement.

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Cantoni

Public Relations Consultant

• Developed and executed a comprehensive PR plan to launch the Home Concept Series and introduce Bontempi Cucine, strategically positioning Cantoni to build market distinction and drive sales.

• Earned prime feature coverage in targeted lifestyle and shelter media; cultivated key editorial relationships; collaborated with Metropolitan Home to conceptualize and produce the Home Concept Series debut event.

• Orchestrated NBA All Star Weekend VIP events in Dallas to highlight key celebrity athlete clients and provide an added value experience for loyal customers; secured sponsorships and garnered media coverage in targeted outlets.

Career

CHOCHENG

Public Relations Consultant

• Managed all PR activities including sample trafficking, editorial appointments, media relations, influencer and celebrity outreach.

• Executed SS10 show at Bryant Park managing front and back of house; developed invitation list and written materials; secured feature coverage around the collection.

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Linda Gaunt Communications

Account Executive

• Served as client liaison to formulate and implement communications programs for Chantelle, The Whitney Museum of Art, Staerk, Christian Cota, Creative Edge Parties and assisted on IRIS, Urban Zen, Escada and Organic.

• Strategized and proactively pitched client programs and projects to targeted media; leveraged traditional and non- traditional media to deliver on PR objectives; garnered key credits for the Staerk NY flagship store opening.

• Secured high-profile or top-tier media coverage for the Whitney Gala and Studio Party 2008; managed covering press and event execution, collaborating with event sponsor, Versace; developed written materials.

• Coordinated fashion shows and presentations for Christian Cota and Staerk; assisted in the execution of Organic and Donna Karan’s Urban Zen presentations; earned key placements.

• Conceptualized and executed special events for Chantelle to drive sales, strengthen brand awareness and cultivate influencer relationships; organized SS09 press day and increased attendance.

• Assisted on new business development and cultivated strategic partnerships.

• Managed and maintained clients’ editorial collections, press books and monthly status reports; supervised interns.

Career

Hisaoka Public Relations

Public Relations Assistant

• Drafted press materials; created and maintained publicity reports and media lists for clients including: Charlie Palmer Steak, Grooming Lounge, American Dance Institute, Bobby Mitchell Hall of Fame Golf Tournament and Rowe Furniture.

• Successfully pitched clients’ events to strategic media outlets to earn key media placements.

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American University

BA, Public Communication; Marketing; Spanish