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Robyn Kennebrew

Robyn Kennebrew

Public Relations and Brand Strategist

Poised Publicity, LLC

Jackson, MS

I am a PR and Brand Strategist specializing in small business, nonprofit, and/or personal brands. I have nearly 10 years of experience in strategic communications, marketing, image consulting, event planning, project management, business planning, fundraising, and resource and professional development. In addition, I am a pe...

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"There's a famous old quip: 'A lot of people in business say they have twenty years' experience when in fact all they really have is one years' experience repeated twenty times.'" - Unknown
Is to create something amazing with passionate individuals and businesses.
Career medium 03

Public Nonprofit

Planning and Development Officer

Assisted with Agency development by planning the Agency’s annual gala and handling the cultivation and solicitation efforts that raised more than $50,000.00 for the past three years.
Participated in grant writing and application/proposal preparation for the Agency which has brought in more than $1 million dollars each fiscal year.
Developed first Emergency Preparedness Plan for Head Start centers to ensure Federal compliance.
Developed marketing plan and advertising policies and procedures for Rural Transportation Program to produce alternate revenue.
Developed and updated various plans to ensure Federal compliance including Resource Development, Volunteer, Emergency Preparedness and Rural Transit Marketing.
Collaborate with various departments to design and effectively implement programs and initiatives.
Assist with writing copy for website, brochures and other Agency marketing materials.
Assist in internal monitoring and evaluation, coordination of long-term strategic planning.

Career

Poised Publicity, LLC

PR and Brand Strategist

Developed social media strategy that resulted in a 5% increase in Instagram and Facebook followers.
Managed development and distribution of all print and marketing collateral and provided editorial and design direction.
Consulted with clients on brand development and positioning and developed a strategy to reach important audiences.
Coordinated and managed events and handled event publicity.
Conducted market research, analyzed findings and developed and implemented appropriate marketing and public relations strategies to reach goals.
Scheduled media appearances and speaking engagements, created talking points and provided media training.

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Career
Career medium 06

COHA

Program Director

Directed the daily functions for the Diabetes and Heart Attack and Stroke Programs, including event planning, database management, recruitment of volunteers, partners and program participants, and serving as community health liaison.
Developed public relations and marketing material for program, including flyers, program and organization brochures, newsletter, news releases, PSA’s and reports.
Developed projects and objectives to accomplish program objectives.
Effectively presented health and wellness information to community members at various workshops and health fairs.

Career

Jackson Medical Mall Foundation

Project Manager

Assisted with the planning and execution all of the major events that occurred at the Medical Mall including Tougaloo College’s Two Rivers Gala, University of MS Medical Center’s Taste of the U, Jackson Medical Mall Foundation’s Community Reinvestment Awards (CRA) Banquet and Jackson State University’s (JSU) Annual Alumni Party.
Coordinated community events, including Fresh Start Career and College Fair, Annual Black History Programs for local elementary school students, and quarterly Officer Appreciation.
Cultivated relationships with Medical Mall tenants and community supporters.
Organized community outreach, tenant relation and Medical Mall branding special events and promotional activities.
Booked all activities in Medical Mall and prepared invoices for clients.
Supervised event volunteers and staff, including Security, Maintenance and Janitors during events.
Managed facilities projects until completion, including developing invoices for bill backs and maintaining “Bigfoot” database.

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Career

The George Washington University

MPS, Strategic Public Relations

Jackson State University

BBA, Marketing