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Robyn Daniels

Robyn Daniels

Marketing | Business Development

Machine Shop

Los Angeles, Other

Marketing | Business Development




"Be the change that you wish to see in the world." - Gandhi

Machine Shop

Account Manager

Machine Shop is a creative studio built in partnership with the Grammy award winning rock-band LINKIN PARK. The focus of Machine Shop is to create a collaborative process between innovators in technology and creative fields.

Provided strategic analysis to help clients uncover business needs and determine marketing objectives.
Developed appropriate marketing strategies and managed expectations through to execution.
Managed multiple projects for web and coordinated the dispersement of creative content to press and influential outlets; leveraged LINKIN PARK’s following of 55+ million Facebook fans when appropriate.
Conducted campaign analysis on a day-to-day basis and presented findings in weekly reports.

Career medium 02
Career medium 06


Marketing | Business Development Associate

HelloSociety is a startup agency representing the top influencers on Pinterest. The exclusive network includes the most influential voices across 15+ categories, including fashion, beauty, home, entertainment and more.

Identified and established collaborative partnerships with fashion brands and businesses.
Worked with clients to market products in the digital space; increased user engagement and fan following.
Tracked and monitored client’s performance to evaluate campaign success and assess future planning.


Koos Manufacturing (BIG STAR USA)

Product Development Coordinator

Koos Manufacturing, Inc. is the premier denim jeans manufacturer in California, and the only vertically integrated jeans factory on the West Coast. Garments are produced from initial concept through to creation in single facility.

Remained up-to-date on current trends in the marketplace, and provided research analysis for each season’s collection inclusive of color palettes, fabrications and silhouettes.
Coordinated sample development process for multiple deliveries to ensure alignment with calendar schedule.
Created development packages for all styles; communicated with cross-functional teams and external vendors on a daily basis to ensure accuracy and implementation of product details.
Managed and maintained Big Star Women’s sample closet. Worked closely with the Design, Production and Public Relations teams to deliver seasonal concepts, line plans and press requests.

Career medium 01
Career medium 04

Sam & Lavi

Development Coordinator | Brand Manager

Sam & Lavi is a women’s contemporary brand, that combines California comfort with New York edge by infusing each season’s collection with bold, fun prints on luxurious fabrications.

Worked closely with the Design team to conceptualize and merchandise each seasonal collection.
Monitored the development of private label collections from first fit samples through to production for brands
including: Madewell, Anthropologie and Harvey Nichols.
Secured and organized models, photographers and locations for photo shoots.
Managed yearly calendar to meet product development deadlines and key milestone dates.
Doubled production workflow and increased inner company communication with new organizational system. Contributed to the brands expansion from a domestic line to a global brand.



Studio Services Associate

Established effective working relationships with clientele and managed key accounts for film and television. Coordinated and monitored send-outs, direct-to-customer requests and POs.

Career medium 03


Personal Shopper/Stylist Assistant

Gato Negro Films

Assistant Line Producer -- 'Elektra Luxx'

Rock & Republic

Public Relations | Marketing Associate Intern

After Dark Films

Production Assistant

After Dark Films

Casting Assistant -- 'Slaughter'

Visualeyes Productions

Key Production Assistant | Graphic Artist -- 'Devolved'

Freelance -

Designer & Stylist

Gudegast Braeden Productions

Costumer -- 'The Man Who Came Back'

Donney & Bourke

Merchandiser | Sales Associate

Fashion Institute of Design & Merchandising

Associate of Arts Professional Designation Degree, Fashion Design-Cum Laude

Texas State University-San Marcos

Bachelor of Fine Arts (BFA), Merchandising Business Management-Cum Laude