Robyn Daniels

Machine Shop is a creative studio built in partnership with the Grammy award winning rock-band LINKIN PARK. The focus of Machine Shop is to create a collaborative process between innovators in technology and creative fields.

Provided strategic analysis to help clients uncover business needs and determine marketing objectives.
Developed appropriate marketing strategies and managed expectations through to execution.
Managed multiple projects for web and coordinated the dispersement of creative content to press and influential outlets; leveraged LINKIN PARK’s following of 55+ million Facebook fans when appropriate.
Conducted campaign analysis on a day-to-day basis and presented findings in weekly reports.

Koos Manufacturing, Inc. is the premier denim jeans manufacturer in California, and the only vertically integrated jeans factory on the West Coast. Garments are produced from initial concept through to creation in single facility.

Remained up-to-date on current trends in the marketplace, and provided research analysis for each season’s collection inclusive of color palettes, fabrications and silhouettes.
Coordinated sample development process for multiple deliveries to ensure alignment with calendar schedule.
Created development packages for all styles; communicated with cross-functional teams and external vendors on a daily basis to ensure accuracy and implementation of product details.
Managed and maintained Big Star Women’s sample closet. Worked closely with the Design, Production and Public Relations teams to deliver seasonal concepts, line plans and press requests.

Established effective working relationships with clientele and managed key accounts for film and television. Coordinated and monitored send-outs, direct-to-customer requests and POs.