June 2013 — November 2013
Machine Shop is a creative studio built in partnership with the Grammy award winning rock-band LINKIN PARK. The focus of Machine Shop is to create a collaborative process between innovators in technology and creative fields.
Provided strategic analysis to help clients uncover business needs and determine marketing objectives.
Developed appropriate marketing strategies and managed expectations through to execution.
Managed multiple projects for web and coordinated the dispersement of creative content to press and influential outlets; leveraged LINKIN PARK’s following of 55+ million Facebook fans when appropriate.
Conducted campaign analysis on a day-to-day basis and presented findings in weekly reports.