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Roberta Rosário

Roberta Rosário

Marketing Analytics Specialist

Gold 360

São Paulo Area, Brazil, br

9+ years of professional experience in digital products management, marketing and analytics strategies (app & .com). Solid knowledge of Agile Methodologies/Scrum, extensive experience in product conception, UX concepts and user behavior, and data-driven decision making.

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Gold 360

Marketing Analytics Specialist

Responsible for identifying user behavior patterns and motivators, providing insights for marketing and product improvement opportunities. Defining measurement tools, creating metrics plans and validating the implementation on websites and mobile applications. Also, running marketing automation and optimization projects to increase user retention and engagement through data-driven experimentations.