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Riva Froymovich

Riva Froymovich

Communications, Marketing, and Thought Leadership in Finance and Social Impact

Citi

Greater New York City Area

Applying a background in global communications and marketing strategy to advance entrepreneurial project.

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Citi

Vice President of Communications, Community Development and Inclusive Finance

- Develop and drive high-impact, creative communications, marketing and advertising strategies that shape the firm’s brand identity and promote senior executives, community partners and programs through thought leadership.

- Build and enhance meaningful relationships with high-level stakeholders, including policymakers, key influencers and corporate executives.

- Manage complex projects and partnerships from ideation to implementation to measurement: assess project goals, clarify corporate objectives, identify communications opportunities, innovate new tactics, build consensus, steer multiple external and internal stakeholders, target relevant audiences, execute on a range of communications channels and design content distribution.

- Crisis management, anticipating and addressing short-term challenges to achieve big-picture goals.