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Riva Bakal

Riva Bakal

Director, Category Expansion


Mountain View, CA






Director, Category Expansion

Check it out:

Career medium 01

Room 77

Product Manager & Head of Mobile

• Led the design, development, and strategic direction of the Room 77 iOS and Android applications, building the products from rough wireframes to an install base of over 140k
• Managed a team of over six iOS and Android developers throughout the development process, coordinating sprints, outlining functional specifications, and QA’ing release builds
• Analyzed mobile usage and engagement metrics to identify key areas for conversion improvement. Also conducted usability tests to further understand weaknesses in the user experience
• Initiated and ran mobile product marketing with a focus on boosting booking conversion and app engagement through cross-promotion on the Room 77 website, social media marketing, outreach to traditional bloggers and journalists, conference marketing, and paid advertising
• Set the mobile roadmap and led platform innovations to support those product milestones


Room 77

Summer Product Manager

Product Management
• Defined market and product requirements for the company’s web, mobile and supplier portal products
• Developed product marketing plan with a focus on online engagement and application integration with social media platforms and other location based platforms
• Analyzed appropriate business monetization by considering potential post-launch web traffic

Career medium 04
Career medium 03

Deutsche Bank

Analyst (Industry: Technology)

Analyst within the Technology Group. Primarily worked within the software and services industry verticals on M&A advisory, debt and equity financings.

• Created valuation analyses and tender offer documents to enable SAP to acquire dual-domiciled (US and France) Business Objects ($6.8bn)
• Worked with CEO and CFO of Color Kinetics to develop selling materials and financial models in sale to Royal Philips Electronics ($790mm)
• Executed accelerated sale of pre-IPO software company facing bankruptcy following an unfavorable court ruling in IP litigation
• Developed extensive financial modeling skills pertaining to advisory and financing transactions including mergers & acquisitions, LBOs and IPOs

• Analyzed technology industry trends including cloud computing, software-as-a-service, and business process outsourcing for regular relationship-building meetings with clients
• Provided strategic and financial analysis to senior management of multi-national handset vendor on potential acquisition of competitor


MIT Sloan School of Management

Research Assistant for Prof. Paul Asquith

Assisted Prof. Asquith in empirical corporate finance research through data collection, literature review and paper editing.

Career medium 04

Federal Reserve Bank of New York

Summer Analyst in the Markets Group

• Designed an event analysis tool for the Fed Markets Group used to improve monitoring and reporting of market movements in daily market briefings
• Participated in twice daily market briefings conference calls with Federal Reserve Presidents


Harvard Business School

MBA with High Distinction, General Management

Massachusetts Institute of Technology

SB, Management Sciences; Minor: Economics