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Rita DeFelicis

Rita DeFelicis

Principal

JDR

Award Winning Data-Driven Multi-Channel Advertising Expert

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JDR

Principal

My responsibilities include discovering clients’ demographics, designing, implementing and launching online marketing campaigns, analyzing ROI and assisting with image and content for the brand.

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Epsilon

Director of Online Sales

Generated new deals with the online division selling online campaigns to Fortune 1000 Marketers and their agencies. Epsilon is a global marketing services company.

Career

Acxiom

Product Marketer | Data Advertising

Enterprise data management- Support and sell opportunities to our client's to leverage their CRM data in digital channels, i.e., data driven online targeting, data driven mobile and data driven TV targeting. Sell the real-time online anonymous data management platform (DMP) . Our goal is to enable our clients to target the right people on the right channel with the right message.

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Acxiom, Inc

Sales Executive | Online Advertising

National Sales - Relevance-X

ACXIOM INC., Little Rock, Arkansas – August 2007 – Present
$1.61B Global Interactive Marketing Company helping companies maximize the value of information through the timely and intelligent use of offline and online data.

Senior Global Sales Executive
Responsible for selling products and strategies in new online division, Relevance-X, which encompasses online display media, mobile and interactive TV marketing. Directly responsible for building customer base from minimum dollars to meeting budget of $5M in second year. Hire, train and mentor new sales folks as well as maximize performance from existing data and services representatives. Design, produce and implement sales strategies and processes for the development, marketing, sales and client relationship teams.

Career

AOL

Senior Account Executive

- Senior Account Executive
Secured online contracts and closed the company's largest contract at the time. Awarded President's Club twice when it became available.

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NFL- The Philadelphia Eagles

Internet Sales Marketing Executive

-Senior Account Executive

Cultivated corporate sponsorships by prospecting, researching and generating new lead resources. Charged with developing and selling integrated package deals for television, radio, print, Internet, VIP Hospitality, in-stadium signage exposure, and market wide promotions. Developed entertainment and sports marketing initiatives and programs that targeted specific and different demographics. Coordinated game and special events presentations. Served as team leader in the development of Internet site, PhiladelphiaEagles.com. Trained 8 team members on all aspects of online advertising.

Career

University of Delaware

Bachelor's degree, Agriculture, General