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Rich Levering

Rich Levering

Regional Marketing Manager

Neuro Brands LLC. (Drink Neuro)

Regional Marketing Manager at Neuro Brands LLC. (Drink Neuro)

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Neuro Brands LLC. (Drink Neuro)

Regional Marketing Manager

rich
levering
regional marketing manager
rich@drinkneuro.com
cell 267-907-4683 fax 310-393-6447
501 santa monica boulevard, 2nd floor, santa monica, ca 90401
drinkneuro.com
neuro | light it up

Career medium 04
Career
Career medium 02

RL Group

Marketing Consultant

I have a diverse background in marketing with over eight years of experience in Brand Account Management, Mobile & Field Marketing, and a strong focus in beverage marketing on a local, regional, and national level.

I have successfully executed major campaigns with international marketing companies such as – Zoom Media, Escalate, Fuse Marketing, Red Peg Marketing, Jack Morton Worldwide, Eventive Marketing, InterSport, and Marketing Werks.
Additionally I have launched new brands, as well as expanding the visibility of existing products. Those clients include Coca Cola, Verizon, Motorola, Proctor & Gamble, Diageo, General Motors, FedEx/Kinkos, MLS-NYC Red Bulls, and HBO to name a few.

I believe the reason I have executed and delivered successful campaigns to my previous clients time and again, is that I was given the ability to capitalize on my creativity and experience, while having fun overseeing the communication of brand messaging to a national audience.
I have also assisted in the planning, staffing, and successful execution of numerous marketing campaigns that have a strong focus in:
national mobile tours, trade shows, opportunistic and retail marketing scheduling, in-store promotional campaigns, guerrilla and experiential marketing strategies, power point presentations and on-line campaign launches.

One of my additional responsibilities included increasing and managing the social networking base for each client when needed. I have helped create over two million direct and visual impressions over my diverse career in marketing!

Richard Gillette Levering III
Philadelphia
215-237-0861
richlevering@gmail.com

Career

Escalate Now

Account Marketing Manager

Escalate, French West Vaughn, HoneyDrop Beverages, Marketing Werks

Recruited by national advertising/experiential marketing agencies to manage their new product launches while also helping them successfully expand their clients overall visibility, awareness, and brand identity through strategic marketing and sales campaigns, for products including:

illy Issimo, Minute Maid, Coke Zero - Coca Cola, Mollita Coffee,
Philadelphia Eagles - Verizon Wireless, HoneyDrop Beverages

* Hired, managed, and trained over 27 Brand Ambassadors
* Successfully distributed 270,000 premiums, coupons, and point of sale promotional items to potential new consumers via direct sampling impressions via special events, guerrilla/experiential marketing, in-store promotions, national mobile tours, public relations events, trade shows, and on-line campaigns which helped successfully expand each brand’s visibility and consumer interest, which in-turn directly resulted to increased sales regionally and nationally
* Drove branded vehicles which help assist in the overall visual impressions and marketing goals in the Philadelphia area and its surrounding counties
* Worked directly with agencies Senior Marketing team to exceed their client expectations and campaign sales goals on a local and national level
* Created weekly/monthly retail samplings and outdoor opportunistic (guerrilla) event schedule
* Maintained positive relationships with agencies client contacts and their market retailers to successfully fulfill all requests, campaign goals, and event activations
* Assisted agencies with their overall campaign strategy by assisting and advising the creating and execution of the retail, opportunistic, and special events on a local level
* Delivered high concept photography for internal and external marketing use
* Reported campaign's progress via daily & weekly accounts to National Marketing Manager

Career medium 03
Career
Career medium 05

BA Associates Inc.

National Sales & Marketing Consultant

Was hired by the president/CEO of international meeting planning and special events company to help increase their business development, sales, and marketing

Business Development:
* Conduct research and generate qualified new business leads for
BA Associates via industries that include but not limited to:
Pharmaceutical, Hospitality, Financial, Hi-Tech, Entertainment, Medical, and Tourism
Sales:
*Includes following up and re-connecting with clients who previously used the meeting and event planning services of BA Associates to discussed future business opportunities
*Generated new business by executing sales via closing qualified leads
Marketing:
* Increased visibility of BA Associates via strategic on-line sales/marketing strategies
* Created and researched new networking opportunities for BA sales representatives for potential new client and lead generation

Career

Honest Tea

Market Manager

Honest Tea, Honest Ade, Honest Kids

Was recruited by Honest Tea to help them successfully strengthen their portfolio in their largest market by exceeding all local, regional, and national sales/marketing initiatives

* Reported daily, weekly, and monthly recap of guerilla and sampling events with high concept photography for internal and external marketing use
* Helped grow company revenue from $38 million to $50 million in one calendar year
*Created and executed local, regional, and national mobile / in-store solo campaigns with wholesale guarantee purchase of product from retailers before and after launch
* Fulfilled multi-media documentation of events, which are subsequently used to influence target demographics via online advertising and national print campaigns
* Hired and supervises 12 Brand Ambassador teams to execute guerilla marketing events as well as in-store product sampling opportunities in the Metro New York market
* Coordinated with Honest Tea’s Executive Sales Team to most effectively leverage product marketing efforts on a local and national platform
* Created and managed local, tri-State, and national events for all Honest Tea lines
* Created over one million direct sampling and visual impressions via the distribution of the HT product at national sample events, guerrilla marketing, and in-store promotions
* Coordinated and executed national marketing and sales programs via Hybrid road trips
* Connected Honest Tea into the Fashion, Film/TV, Non-Profit and Music industries
* Wrote Honest Tea’s jingle “Honest Revolution” for future marketing campaigns and Coca Cola’s Emerging and Venturing Brands new product division

Career medium 04
Career
Career medium 04

Zoom Media

Market Manager - Experiential Marketing - Brand Manager

Jack Morton Worldwide Eventive Marketing,
RedPeg Marketing, InterSport, Zoom Media, and Marketing Werks

Was hired as a Market Manager by national advertising agencies to assist their new product launches and to further increase the visibility of their current brands in the New York City Metro area such as:
Cadillac CTS – General Motors, TAG – Proctor & Gamble, Soveirgn Bank, New York City Red Bulls – Major League Soccer, Atkins Nutrion Bars, Verizon Wireless

* Successfully distributed 480,000 premiums, give-a-ways, and point of sale promotional items via direct sampling impressions via special events, guerrilla/experiential marketing, in-store promotions, national mobile tours, public relations events, trade shows, and on-line campaigns to help successfully expand each brand’s visibility and generate consumer interest in the New York City market place, which directly resulted to the increase the brand’s sales locally, regionally, and nationally.

Career

Emerson College

Bachelor of Arts (BA), Mass Communication/Media Studies

Emerson College

Bachelor of Arts (BA), Mass Communication/Music