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Ricardo Villarreal

Ricardo Villarreal

Founder, CEO

Statera Trading Company

Chicago, IL

Chicago by way of DePaul University. Currently at liberty, on the cusp of launching a city-centric subscription box, and putting the pieces together to support my dreams of travel writing.


Statera Trading Company

Founder, CEO

• Built and organized a team of passionate entrepreneurs to pursue a startup focussed on city-made lifestyle goods
• Developed a new brand identity and implemented style guidelines for website, social media, product design, and marketing materials
• Sourced locally-crafted products for inclusion in a curated box of lifestyle goods, and an e-commerce shop
• Reached out to local artisans for their products inclusion in our web store
• Maintained email marketing and social channels to drive products sales
• Developed logistics schedule for effective delivery of our product

The Hair Fetish Salon

Director of Operations and Communications Coordinator

• Developed a limited brand identity through the implementation of style guidelines
• Redesigned the company's website and fully integrated its social media channels
• Maintained the salon's brand through social media updates, interactions, and promotions
• Created new business through in-shop and online marketing campaigns
• Monitored engagement and tracked results for ROI for paid marketing efforts
• Developed career path guidelines for employees
• Monitored and created stats and reports for sales goals for the salon and its employees
• Developed and enforced policies among both employees and customers
• Increased business revenues by 15% within my first year

Gapers Block

Staff Writer

• Sourced and developed newsworthy content
• Wrote news briefs for daily updates
• Wrote previews for upcoming events in the calendar
• Wrote features, reviews, and previews for the music and arts sections
• Incorporated various multimedia and social platforms for content ranging from audio streams, and video.

DePaul University


Spectacular Vernacular

This video is an early exploration into one of my first passions, Hip-Hop. With the help of my friends with equipment and know-how, I helped direct, produce, and edit one of the first videos for the well-known Chicago hip-hop duo, The WHOevers.

I’ve been through the mess with the rest, trying to get by on the combination of part-times and gateway crimes, suiting themselves up to fit statistics they’ve been born into. But, I was into getting out, seeing what an escape from that place had in store, wanting to know more, see more, be more than what we were meant for. - Ricardo...

Whole Foods Market


• Managed productivity in the Front End Department of the store through by providing the highest level of customer service to uphold the Whole Foods Market standard
• Worked with a team of exceptionally trained customer service team members to ensure a great experience for our customers
• Aided in the education and development of new team members.
• Managed customer flow through the Front End and checkout lines
• Accounted for inflow and outflow of cash within the department
• Remained responsible for opening and closing the front-end of the store

WESCO Distribution

Regional Business Development Representative

• Aid in B2B sales strategy and implementation through the qualification of new business opportunities across the Southeast region of the country.
• Communicate WESCO's value proposition with key decision makers in manufacturing, government, healthcare, and commercial industries.
• Maintain lead profiles in CRM and build relationships with branches and sales reps throughout the sales cycle for effective tracking and pipeline generation.