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Ricardo Rodrigues

Ricardo Rodrigues

Online Channel Manager

BNP Paribas Personal Finance Portugal

Online Channel & Campaign Manager

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BNP Paribas Personal Finance Portugal

Online Channel Manager

• Participation in the definition of the e-business strategy
• Management of the company's website
• Implementation and management of SEM campaigns:
- Google search and display
- Facebook ads
- Display banners
• Implementation and management of SEO content
• Set-up of e-mail marketing campaigns
• Implementation of tracking for display, search and e-mail marketing campaigns
• Production of daily statistical reports: measuring the performance of the online channel and search/display campaigns
• Interface with technical areas for implementing new functionality
• Identification of new trends and launch new projects for the online channel

Career medium 04
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