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Resham Parikh

Resham Parikh

Assistant Account Executive

Edelman

Marketing and Communications Professional, Youth Representative to the UN

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Edelman

Assistant Account Executive

Clients: Radisson Blu Edwardian Hotels, Schick Hydro, Schick Xtreme3, Edge Shave Gel, Hawaiian Tropic, and eBay

- Ideated, executed and managed national marketing strategies, plans, and budgets; analyzed opportunities and presented insights and recommendations directly to senior clients to ensure highest return on investments.
- Developed all press materials for clients including press releases, key messages, fact sheets, pitches and media lists.
- Exceeded Edge FY13 media coverage goals by over 1,000%; independently developed relationships with media influencers and secured all earned coverage including top-tier placements in EBONY, MAXIM and The Washington Post.
- Developed successful media strategy for Schick Hydro 5 Disposables that surpassed all benchmarks and contributed to 4% quarterly sales growth.
- Compiled and analyzed program metrics to evaluate program success; led development of client-facing presentations to recapitulate program results, provide key insights, and recommend strategies for increased success.
- Initiated and spearheaded cross-functional team of six to provide weekly updates on consumer trends, industry news, and competitive activity to clients.
- Instituted and directed streamlined approach to media pitching to increase efficiency across teams.
- Trained and mentored interns and new employees to assist in accomplishing client goals.
- Pioneered and independently established monthly speaker events and newsletters for Edelman NY Social Good, a group of employees aiming to bridge client campaigns with social good causes.

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Edelman

Public Affairs Intern

Clients: Toyota, Chevron, MGM, YMCA, Pennsylvania State University, ATEST, Walton Street Capital, Third Point, and others

- Collaborated with team of five to monitor and report daily media coverage surrounding food-safety issues, shareholder lawsuits, and other issues for the development of crisis response strategies and tactics.
- Tracked social media coverage and analyzed social media metrics to identify and evaluate trends impacting clients.
- Investigated discussions of human rights issues among policy leaders to help nonprofits revamp their communications strategies and form influential relationships with decision-makers.
- Reviewed, edited and compiled international weekly news monitoring report; established formatting guidelines for increased efficiency and improved collaboration between teams in eight international offices.
- Developed industry presentations, created employee tutorials, and handled confidential and sensitive information.

Career

Disney Consumer Products

Communications Undergraduate Associate, Global Learning and Development

- Produced presentations, newsletters, and blog entries for over 1,300 employees within Disney Consumer Products.
- Designed a new internal social media page for Disney Consumer Products’ Information Technology department to deliver useful information and increase connectivity between employees.
- Devised a new method to receive survey data from employee feedback questionnaires that resulted in a 75% decrease in time needed to perform tasks and decreased unnecessary staffing expenses.
- Assisted team in development of worldwide employee training materials and global training events.

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Her Campus

Campus Correspondent

- Successfully launched new branch of Her Campus; independently formulated branch’s structure and values, designed and delegated website content, and orchestrated strategies to achieve status as one of ten top branches in North America.
- Recruited and led a team of 50 dedicated student writers, marketers, and contributors.
- Developed and executed comprehensive marketing strategy that combined digital marketing techniques, strategic communications, and event planning to raise $2,300 for ongoing operations.
- Captivated and retained an average of 6,600 unique webpage visitors per month through innovative content, digital marketing techniques, and strategic communications; consistently outperformed national website visitor averages.
- Raised $2,300 for ongoing operations through fundraising tactics; tracked all expenses and managed existing budgets.
- Formed partnerships with Intel®, LOFT®, and Nila Anthony due to the branch’s success.
- Mentored peers to establish new branch leaders and sustained branch for three consecutive years.

Career

Human Rights USA

Marketing and Communications Intern

- Visualized and created a photographic campaign in response to a decline in funds for anti-human trafficking litigation; raised over $500 in assets from a targeted demographic.
- Initiated and developed the use of new social media tools including Twitter and Facebook; used strategic posts to generate a following of over 100 Twitter users within two weeks.
- Proposed and implemented a strategic marketing plan that successfully increased awareness and support for the organization through email communications, social media, newsletters, events, and photographic campaigns.

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University of California, Irvine Department of Sociology

Research Assistant

- Researched the effect of management on gender inequality in the workplace for the book Management Matters: Gender Inequality and the Rise of Women Managers by analyzing trends in female employment and promotion over time.
- Surveyed available literature and found material for the book’s publication that was used and included in its final draft.

Career

National University of Singapore

Education Abroad Program: Financial Accounting, Hindi, South East Asian Studies, Economics

University of California, Irvine

Bachelor of Arts, International Studies, Psychology