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Renee Womack

Renee Womack

On-Premise Labatt Marketing Specialist

North American Breweries, Inc.

State College, PA

Labatt Marketing Specialist Intern at North American Breweries

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North American Breweries, Inc.

On-Premise Labatt Marketing Specialist

 Develop relationships with wholesaler sales reps and on-premise bar managers.
 Work with District Sales team to identify the target account list (approximately 20).
 Coordinate and lead the communication and execution of the on-premise event schedule including: preparing the on-premise account in advance of sampling promotions (brand presence); execute sampling promotions designed and directed by the Labatt Brand Team; capture photos and videos of consumers enjoying Labatt Blue, Labatt Blue Light, and Labatt Blue Light Lime with camera and provide content to Labatt Brand Team weekly.
 Summarize success metrics of sampling promotions

Career medium 03
Career
Career medium 04

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 Utilized Hudl Video Software to access and breakdown game, practice, and scout film for team
 Prepare opponent’s shot chart and stats for game day preparation
 Work with players to improve individual skills that will help both on and off the court

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 Distributed samples of 4C Energy Stix, Cap-It and product information cards to students around campus
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Career medium 05
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▪ Promote Diageo brands at local bars in Downtown State College
▪ Interact and inform consumers of the brand through brand knowledge and premiums
▪ Collaborate with bar managers and event managers for promo event
▪ Record consumer’s comments and keep track of expenses/timesheet

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▪ Set up and broke down company booth for Reckitt Benckiser at PSU Fall Career Days Event
▪ Handed out brochures and company goodie bag at Reckitt Benckiser Student Barbeque
▪ Served as a Guide for the Kellogg’s Mini Wheat mascot at local Walmart
▪ Photographed events and submitted photos to event manager

Career medium 06
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▪Interacted with crowds of students to promote the Best Buy Pop-Up Station
▪ Informed students about the Best Buy College Innovator Fund and encouraged participation
▪ Distributed promotional flyers along with premiums such as headphones and foam coolers
▪ Motivated students to visit the DJ booth to play games in order to win ten dollar gift cards

Career medium 06
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Career medium 01

Capital Wine & Spirits

Promotional Specialist

▪ Promoted suppliers and brands of the company at different bars in State College
▪ Documented promotions through pictures, recaps, and time sheets
▪ Distributed brand giveaways such as T-shirts and key chains
▪ Recorded and paid expenses charged during and for promotions
▪ Communicated with bar managers about drink specials and sampling of promotion

Career

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 Calculated individual workout statistics to determine what skills needed more work
 Applied college level basketball drills and concepts to client workouts
 Developed lasting coach-player relationships with clients
 Created innovative ways to make every workout different and fun but still effective
 Conversed with client about goals that wanted to be achieved from workouts

Career medium 02
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▪ Distributed poster, flyers, and giveaways to student body
▪ Promoted upcoming sports games and events happening on campus
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▪ Assisted in directing and organizing athletes for the “March of Champions” halftime show during a home football game

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▪ Devoted twenty and more hours per week practicing in addition to academic load
▪ Utilized social skills and leadership qualities to become integral part of team
▪ Communicated with multiple interviewers to discuss team and basketball season
▪ Promoted basketball events through social media sites and fan interactions

Career medium 01
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Methacton High School