North American Breweries, Inc.
On-Premise Labatt Marketing Specialist
June 2013 — Present
Develop relationships with wholesaler sales reps and on-premise bar managers.
Work with District Sales team to identify the target account list (approximately 20).
Coordinate and lead the communication and execution of the on-premise event schedule including: preparing the on-premise account in advance of sampling promotions (brand presence); execute sampling promotions designed and directed by the Labatt Brand Team; capture photos and videos of consumers enjoying Labatt Blue, Labatt Blue Light, and Labatt Blue Light Lime with camera and provide content to Labatt Brand Team weekly.
Summarize success metrics of sampling promotions